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When managing Shopify products and running Google Ads separately, tasks such as "checking ad status when a new product is added" and "adjusting ads when inventory changes" arise, requiring the manual confirmation and coordination of information. However, those not familiar with programming might find it challenging to effectively integrate Shopify and Google Ads.
In this article, we introduce a method to automatically integrate Shopify and Google Ads data using the no-code tool Yoom. For example, you can easily set up a convenient flow like "retrieve Google Ads campaign reports when a new product is created in Shopify."
If you want to streamline the management of ads and product data, be sure to read to the end!
By using Yoom, you can easily integrate Shopify and Google Ads without any coding. Yoom provides templates for integrating Shopify and Google Ads, so you can achieve integration immediately just by registering, even without API knowledge.
By integrating the APIs of Shopify and Google Ads, you can automatically link Shopify data to Google Ads!
Simply click "Try it out" for the automation example you're interested in and register an account to immediately experience the integration of Shopify and Google Ads. Registration takes just 30 seconds, so feel free to give it a try!
This flow is recommended for those who want to understand and analyze the advertising effectiveness of new products or streamline campaign management.
This flow is recommended for those who manually collect inventory information while managing ads, or for those who want to quickly determine "which inventory should be advertised" based on ad data.
Now, let's create a flow that integrates Shopify with Google Ads!
This time, we will use Yoom to proceed with the integration of Shopify and Google Ads without coding. If you do not have a Yoom account yet, please create one from the registration form here.
[What is Yoom]
<span class="mark-yellow">This time, we will create a flow bot that retrieves a campaign report from Google Ads whenever a new product is created in Shopify!</span>
※The Shopify integration is a feature for "Team Plan and Success Plan" users, and errors will occur with the Free Plan or Mini Plan. However,paid plans offer a 2-week free trial, during which Shopify can be used without issues. Please take this opportunity to try it out.
The creation process can be broadly divided as follows.
Click "+ Add" from "My App" in the left menu of the Yoom screen.
Enter the name of the app you want to connect in the search box.
When you search for the Shopify app, a new registration screen will appear.
Enter "API Key", "API Secret Key", and "Subdomain", then press the "Add" button.
Once the app installation is complete on the Shopify site, the connection is also complete!
※ For specific registration methods, please check here.
When you search for Google Ads, the login page will appear.
Click "Sign in with Google".
Select the account you want to connect.
When the screen regarding sharing with Yoom appears, check the contents and press "Continue".
When the screen for granting access rights appears, check the contents and click "Continue".
This completes the connection of Google Ads with My App!
Enter the URL of the Slack workspace.
After entering, press "Continue" to display the sign-in screen, and follow the on-screen instructions!
※ For detailed app registration methods, please check here.
Next, copy the template to be used this time.
※ If you have already completed the registration, please log in.
When the template is copied to "My Project," a screen like this will be displayed.
Open the copied template from "My Project" in the menu on the left side.
(※ If you proceed with the setup immediately after copying the template, opening the template is not necessary. If you paused the setup, open the template from "My Project"!)
Click "When product information is created (Webhook)."
Enter the necessary information.
"Title": Can be changed if needed
"Account information linked with Shopify": Ensure it is correct
"Trigger action": Select "When product information is created (Webhook)"
Follow the instructions on the screen.
The setup screen within the actual Shopify site is as follows.
(When selecting "Event," be careful not to confuse it with similar names.)
After setting up the Webhook, create new product information in Shopify and click "Test" on the Yoom screen.
If the test is successful, a screen like this will be displayed.
(※ It may take about a minute for Yoom to receive it. If the test fails, wait a while and click "Test" again!)
Scroll further to see the output.
This is the data needed when setting up in Google Ads, so make sure to check it!
Once confirmed, click "Save."
※ For detailed explanations about the output, please check here.
Click "Retrieve Campaign Report."
Enter the necessary information.
"Title": Can be changed if needed
"Account information linked with Google Ads": Ensure it is correct
"Action": Select "Retrieve Campaign Report"
Set up from the top in order.
Annotations are written for each item, so enter while checking.
Click the input part for "Start Date" and select the reference code from the date field.
As noted in the annotation, select the one that is "Year-Month-Day."
The same goes for "End of period"!
Click the input part and select from the date field.
After completing the input, press "Test," and if the test is successful, click "Save."
If the test is successful, the output will be displayed.
(Although not shown in the image, the actual specific values output next to the items will be displayed.)
※ For detailed explanations about the output, please check here.
Click "Send message to channel."
Enter the necessary information.
"Title": Can be changed if needed
"Account information linked with Slack": Ensure it is correct
"Action": Select "Send message to channel"
※ The Yoom app must be added to the channel to which you are sending messages in advance.
※ Please check here for additional work.
After completing the additional work, select the "Channel ID to post to."
Click the input part, and candidates will be displayed, so select the channel to post to.
This time, we have created a channel called "yoom" for testing!
Next, decide on the content of the "Message."
Use the output to input the ad data you want to notify.
※ If you want to notify with a mention, please check here.
Once the input is complete, press "Test," and if there are no issues, click "Save."
Also, make sure that the message has been delivered on Slack!
Finally, click "Turn on the trigger" to complete the automation setup.
Check if the flowbot is activated and operating.
Thank you for your hard work on the setup!
These are the steps for linking to obtain a campaign report in Google Ads when a new product is created in Shopify!
Besides integration with Google Ads, it is possible to automate various tasks using Shopify's API.
If you find something interesting, please give it a try!
You can automate tasks such as product registration and notifications when orders occur. By integrating with other apps, centralized information management is also possible.
You can automatically retrieve Google Ads reports. The timing of report retrieval can also be customized as needed, such as daily or at your desired date and time.
The integration of Shopify and Google Ads is very helpful in reducing the hassle of product management and advertising operations, making business operations smoother. With Yoom, you can easily start such integrations without any programming knowledge.
As introduced in this integration flow, there are also other convenient templates available, so why not start with a free registration and give it a try?
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