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How to Integrate Applications

2025-04-15

How to Add Lead Information Obtained from Meta Ads (Facebook) to Google Sheets

a.ohta

Google Sheets is an essential tool for organizing, managing, and storing data.
It’s especially useful for marketers who handle large volumes of data daily and sales teams who rely on efficient customer management.

For example, if you’re running ads via Meta Ads (Facebook), you can automatically add the lead data you collect into a Google Spreadsheet. This makes it much easier to track which products your prospects are interested in, which ads are getting attention, and more. It also allows for smooth collaboration across your team by centralizing and visualizing all the lead data.

In this article, we’ll show you how to integrate these two powerful tools—Meta Ads and Google Sheets—to automate your lead management workflow.

Recommended for:

  • Those looking to streamline their workflow using Meta Ads (Facebook) and Google Sheets
  • Anyone already managing lead data collected via Meta Ads using Google Sheets
  • Teams that want to improve the accuracy and efficiency of lead tracking by connecting Meta Ads and Google Sheets
  • People who want to get started right away without any coding experience

For those who want to try it now:

In this article, we'll demonstrate how to integrate HubSpot and Google Sheets using the no-code tool "Yoom." No complicated settings or operations are required, so even non-engineers can easily implement it. You can start right away using the template below, so feel free to give it a try!

[About Yoom]

How to Create a Flow Linking Meta Ads (Facebook) and Google Sheets

Now, let's create a flow bot that "adds leads to Google Sheets when lead information is registered in Meta Ads (Facebook)".

Instead of creating a flow bot from scratch, we'll use a pre-existing template.
Yoom offers a variety of templates, allowing you to quickly create the desired flow bot without any coding!

Once you have registered with Yoom, please click the banner below to proceed.

Let's integrate Yoom with each app next. We call this "My App Integration." My App Integration is very simple.

My App Integration

Click the template banner, and you'll find a "Try this template" button at the bottom of the screen. Click it, and you'll be taken to a page called "My Project." From the menu on the left side of the screen, select "My App!"

Let's start with Meta Ads (Facebook)! Next, click on Create New in the top right corner!

Enter "Meta Ads (Facebook)" in the search box, and the Meta Ads (Facebook) icon will appear, so click on it!
Log in to the account that uses Meta Ads (Facebook). Once logged in, My App Integration with Yoom is complete, so next, let's move on to My App Integration with Google Sheets!

Click on Create New in the top right corner! Enter "Google Sheets" in the search box, and the Google Sheets icon will appear, so click on it.

On the "Select Account" page, click on the Google account with the Gmail address that you want to integrate with Yoom! Next, you'll be taken to a page called "Log in to Yoom," so click Next. Finally, if a page appears saying "Yoom is requesting additional access to your Google account," just click Continue, and you're good to go!
Now that the two apps, Meta Ads (Facebook) and Google Sheets, are integrated with Yoom, let's set up the contents of the Flowbot next.

Meta Ads (Facebook) Trigger Settings

From "My Project" on the left side of the screen, click on "【Copy】When lead information is registered in Meta Ads (Facebook), add the lead to Google Sheets" and press Edit in the top right corner.


Click on "When lead information is created" on the Meta Ads (Facebook) icon. Since the necessary fields are already filled in thanks to the template, check that the account information integrated with Meta Ads (Facebook) is correct, then click Next!

Test send lead information from Meta Ads (Facebook) and enter the form ID. You can go to the ad page from the URL in the red frame, so test send the response and copy-paste the form ID at the same time.
Once you've filled in the form ID, press Test just below it, and if "Test Successful" is displayed in blue, press Save and proceed to the next step! In the output, you can obtain the creation date, lead ID, and other optional values.

Google Sheets Settings

First, prepare a spreadsheet to register lead information from Meta Ads (Facebook).
It's recommended to create columns such as company name and person in charge in the header (first row)! Once prepared, proceed to the next step.

Click on "Add Record" on the Google Sheets icon.
Again, since the necessary fields are already filled in thanks to the template, just check that the account information is correct.
As you move down, you'll find an item called Database Integration.

Enter the Google Sheets ID where information obtained from Meta Ads (Facebook) will be accumulated.
When you click inside the box, the integrated Google Sheets will be displayed in a list, so please select it.
Similarly, you can click inside the box to select the Tab Name input below it. After selecting the range of the spreadsheet, press Next.

This is the final setting! Enter the values for the records to be added.
Click to select content that matches the displayed box item name = the column created in Google Sheets.
For example, in the image, the box item name is "Company Name," so select the one that corresponds to the company name. When you click inside the box, the content of the test response from Meta Ads (Facebook) will be displayed, so choose the corresponding one!

Once all the required fields are filled in, press Test, and if "Test Successful" is displayed in blue, save it. This completes the app integration of Meta Ads (Facebook) and Google Sheets!

The Flowbot using the template has minimal settings like this time. If you think "It might be easier than I thought!", please check out Yoom.

Examples of Automation Using Meta Ads (Facebook) and Google Sheets

In addition to the integrations introduced today, various automations can be achieved by utilizing the APIs of Meta Ads (Facebook) and Google Sheets.

If you find something interesting, please give it a try!

Automation Examples Integrating Meta Ads (Facebook) and Google Sheets

It is possible to retrieve reports from Meta Ads (Facebook) daily and record them in Google Sheets.
Additionally, you can notify Slack once the recording is complete.

Automation Example Using Meta Ads (Facebook)

Notify Chat Tools When Lead Information is Registered in Meta Ads (Facebook)

When lead information is registered in Meta Ads (Facebook), it automatically notifies tools like Slack or Discord.

When lead information is registered via Meta Ads (Facebook), send an email to the lead and notify the chat tool

When lead information is registered via Meta Ads (Facebook), an email is sent to the lead through Gmail or Outlook, and a notification is automatically sent to tools like Discord.

Receive Reports from Facebook Ads Daily and Notify via Chat Tools

Automatically receive reports from Facebook Ads daily and notify via Google Chat, Discord, and more.

Automation Example Using Google Sheets

Register the content in Google Sheets once the workflow is approved

Automatically add the content to Google Sheets when a request is approved in systems like Garoon or Jobcan Expense Management & Workflow.

Create a folder in cloud storage when a row is added in Google Sheets

Automatically create a folder in Google Drive, OneDrive, etc., when a row is added in Google Sheets.

Issue documents based on Google Sheets information

Automatically create documents such as Google Docs based on the content registered in Google Sheets.

Benefits of Integrating Meta Ads (Facebook) with Google Sheets

1. Automatically Add Leads Obtained from Meta Ads (Facebook) to Google Sheets!

It's convenient to add lead information from Meta Ads (Facebook) to Google Sheets, but manually entering each lead can be a hassle.
However, by integrating Meta Ads (Facebook) with Google Sheets, you can automate the tedious registration process!

This integration allows the lead information obtained from Meta Ads (Facebook) to be automatically added to Google Sheets, eliminating the need to allocate resources for registration tasks.

2. Easier Sharing and Editing within the Team!

Manually entering lead information often happens during fieldwork breaks, in between tasks, or when entering the previous day's data upon arrival at work the next day.
In such cases, it can be challenging for team members to share information until the representative adds the lead information. Integrating Meta Ads (Facebook) with Google Sheets can solve these issues!

Since the obtained lead information is quickly added to Google Sheets, information recognition among team members becomes smoother.
Additionally, it's easier to add notes or transition to the next phase, such as team division, leading to increased efficiency.

Conclusion

The registration task of manually entering specific information into tools is simple and not difficult. However, when the volume is large, it's a different story.
Moreover, simple tasks tend to be postponed.

To easily automate this kind of tediousness, integrating apps to automate the workflow is the best solution!

By integrating Meta Ads (Facebook) with Google Sheets, you can save and organize important customer data in marketing and other operations, allowing you to manage cluttered data neatly.

This also enables you to focus solely on core tasks, allowing you to devote more energy to sales! Be sure to try app integration with Yoom!

The person who wrote this article
a.ohta
After working as a general store manager, I started working from home as an SEO writer. Later, an outsourcing agreement was signed with a marketing startup for about 5 years. Surrounded by students at the University of Tokyo, I held a computer and spent my days studying various business terms and how to use SaaS tools. When I was a general store manager, time was taken over and over again by office work such as sales and inventory management, human resource management, and ordering, etc., and I was unable to serve customers and often missed sales times. Even when outsourcing, there are many detailed tasks such as input, etc., and “can't such monotonous tasks be automated?” I thought so, and I really sympathize with Yoom's vision!
Tags
Meta Ads (Facebook)
Google Sheets
Automation
Integration
App integration
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