How to Sync Reviews Posted on Google Business Profile to Microsoft Excel

Customer reviews, regardless of their content, are valuable feedback from customers. Properly addressing reviews can enhance the impression of your company to those who view the information and convey the appeal of your business, store, product, or service.

This article introduces how to synchronize new reviews posted on Google Business Profile with Microsoft Excel. By listing and managing review information, you can reduce the time spent on manual entry, decrease human errors, and improve response speed. We will explain the benefits of integration and the methods of automation in detail, so please use it as a reference.

Benefits of Integrating Google Business Profile with Microsoft Excel

Benefit 1: Improved Operational Efficiency

Through integration, review information is automatically synchronized from Google Business Profile to Microsoft Excel, eliminating the need for manual data entry. This can lead to reduced work time and fewer human errors during transcription. Additionally, automation reduces the need to frequently check the management screen, allowing store operators and customer service representatives to focus on other important tasks. If you are running a B2C business with a large number of customers, the number of reviews is expected to be relatively high, and this automation could save a significant amount of resources.

For example, when a review is posted for a store managed on Google Business Profile, the information can be automatically reflected in the review list in Microsoft Excel. Store operators can save the effort of checking for new reviews or manually transcribing them each time, allowing them to focus on tasks such as customer service and sales management.

Benefit 2: Faster Response

With integration, information is updated in Microsoft Excel immediately after a review is posted, facilitating smooth information sharing. As a result, representatives can provide quick responses and timely information analysis. Particularly, if you can respond quickly to negative reviews, you may leave a good impression on other customers and potential customers. Additionally, by automatically aggregating review data in Excel, you can efficiently analyze frequent keywords and understand the ratio of positive to negative opinions. This allows for trend analysis over time and quick understanding of customer reactions to specific products or services, enabling data-driven quick decision-making and service improvement.

For instance, since information is synchronized to Microsoft Excel immediately after a review is posted, marketing representatives can quickly grasp the level of evaluation and the content of comments. They can timely analyze changes in the number of posts and evaluations after the start of a campaign or sale and make improvements to strategies, or consult with store operators about the content of negative comments and take measures.

Using the automation tool Yoom, setting up integration and automation is easy. Consider implementing it to effectively utilize reviews.

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How to Create a Flow for Integrating Google Business Profile with Microsoft Excel

Let's proceed with setting up the integration and automation of workflows between Google Business Profile and Microsoft Excel.

Using a template, we will introduce the steps to create a workflow that "adds a review to Microsoft Excel when it is posted on Google Business Profile."

※ The flow introduced this time will also activate when reviews are updated.

Before You Start

1. Save the file for managing (or analyzing) review information created in Microsoft Excel to OneDrive or SharePoint.

2. Log in to Yoom.

3. Copy the Yoom template from the "Try it" button below.

Step 1: Connect Google Business Profile and Microsoft Excel with My Apps

*If you have already completed the app connection, please proceed to Step 2.

1. Select "My Apps" from the left menu and click "+ New Connection" on the right side of the screen.

2. From the list of new connections in My Apps, select Google Business Profile and Microsoft Excel respectively, and connect the apps.
*If your Microsoft 365 (formerly Office 365) plan is not a general corporate plan (Microsoft 365 Business), there may be a failure in authentication when connecting Microsoft Excel.

Next, copy the template to My Project and create a Flow Bot.
Please copy the Flow Bot template from below.

1. Hover over the banner and click "View Details"
2. On the redirected page, click "Try this template"
3. Register for Yoom
* If you have already registered, the login screen will be displayed, so please log in.

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Step 2: Setting up a trigger to activate when a review is posted on Google Business Profile

1. Open the copied template.
* You can change the title to any desired one from the red-framed section in the image below.

2. Click on the Flowbot's "App Trigger: When a review is posted".

3. Select the linked account and action.
Change the title if necessary and click "Next".

4. Set up the API connection for the app trigger.
Select and input each item.
* The activation interval varies depending on the plan. Reference: List of feature restrictions and usage limits for each plan

5. Click "Test".

6. If the test is successful, click "Save".

Step 3: Setting up an action to add a record to Microsoft Excel

1. Click on the Flowbot's "Operate Database: Add Record".

2. Link the database.
・Title: Change if necessary.
・Each item in "Database Integration": Refer to the notes at the bottom of the field for input and selection.
* The image below is an example of input.

3. Click "Next".

4. Configure the detailed settings for database operations.
Use the output obtained in Step 2 to input the values for the record to be added.
* The image below is an example of input.

* The image below is an example of referencing the output. When you click on the input field, candidates will be displayed, so please select the target item.

5. Click "Test".

6. If the test is successful, click "Save".

This completes the flow "Add to Microsoft Excel when a review is posted on Google Business Profile".
Switch the trigger of the saved flow to ON to activate it.

Click "Try it" on this banner to create it yourself.

Examples of Other Automations Using Google Business Profile and Microsoft Excel

There are many other examples of automation using Google Business Profile and Microsoft Excel on Yoom, so here are a few introductions.

1. This is a flow that notifies Chatwork when a review is posted on Google Business Profile. You can easily keep track of new posts using your regular chat tool without frequently checking the Google Business Profile management screen. By responding quickly, you can expect to enhance customer trust.

2. This is a flow to save Yoom form response data to Microsoft Excel. You can sync information obtained from surveys and campaign applications to Microsoft Excel. It can be used for subsequent processes such as prize preparation, and it is also useful for data aggregation and analysis for customer management and marketing.

3. This is a flow for adding a record to Microsoft Excel when a schedule is registered in Jicoo. By synchronizing schedules such as product briefings, business meetings, and seminars with Microsoft Excel, it can be used for team members to understand the overall schedule and to aggregate the number of events by type.

Summary

By integrating Google Business Profile with Microsoft Excel, you can automate the synchronization of review information. This eliminates the need for manual data entry, potentially reducing work time and human error, and speeding up follow-ups such as responses and analysis. To make the most of your reviews, we encourage you to try this integration. With Yoom, setting up the integration is simple, allowing you to smoothly automate your tasks.