Customer reviews, regardless of their content, are valuable feedback from customers. Properly addressing reviews can enhance the impression of your company to those who view the information and convey the appeal of your business, store, product, or service.
This article introduces how to synchronize new reviews posted on Google Business Profile with Microsoft Excel. By listing and managing review information, you can reduce the time spent on manual entry, decrease human errors, and improve response speed. We will explain the benefits of integration and the methods of automation in detail, so please use it as a reference.
Benefits of Integrating Google Business Profile with Microsoft Excel
Benefit 1: Improved Operational Efficiency
Through integration, review information is automatically synchronized from Google Business Profile to Microsoft Excel, eliminating the need for manual data entry. This can lead to reduced work time and fewer human errors during transcription. Additionally, automation reduces the need to frequently check the management screen, allowing store operators and customer service representatives to focus on other important tasks. If you are running a B2C business with a large number of customers, the number of reviews is expected to be relatively high, and this automation could save a significant amount of resources.
For example, when a review is posted for a store managed on Google Business Profile, the information can be automatically reflected in the review list in Microsoft Excel. Store operators can save the effort of checking for new reviews or manually transcribing them each time, allowing them to focus on tasks such as customer service and sales management.
Benefit 2: Faster Response
With integration, information is updated in Microsoft Excel immediately after a review is posted, facilitating smooth information sharing. As a result, representatives can provide quick responses and timely information analysis. Particularly, if you can respond quickly to negative reviews, you may leave a good impression on other customers and potential customers. Additionally, by automatically aggregating review data in Excel, you can efficiently analyze frequent keywords and understand the ratio of positive to negative opinions. This allows for trend analysis over time and quick understanding of customer reactions to specific products or services, enabling data-driven quick decision-making and service improvement.
For instance, since information is synchronized to Microsoft Excel immediately after a review is posted, marketing representatives can quickly grasp the level of evaluation and the content of comments. They can timely analyze changes in the number of posts and evaluations after the start of a campaign or sale and make improvements to strategies, or consult with store operators about the content of negative comments and take measures.
Using the automation tool Yoom, setting up integration and automation is easy. Consider implementing it to effectively utilize reviews.
[About Yoom]
How to Create a Flow for Integrating Google Business Profile with Microsoft Excel
Let's proceed with setting up the integration and automation of workflows between Google Business Profile and Microsoft Excel.
Using a template, we will introduce the steps to create a workflow that "adds a review to Microsoft Excel when it is posted on Google Business Profile."
※ The flow introduced this time will also activate when reviews are updated.
Before You Start
1. Save the file for managing (or analyzing) review information created in Microsoft Excel to OneDrive or SharePoint.
2. Log in to Yoom.
3. Copy the Yoom template from the "Try it" button below.