How to integrate BASE with Mailchimp to automatically add contacts to Mailchimp when an order is placed on BASE

In operating an e-commerce site, efficient customer data management and effective marketing strategies are essential.
This article introduces how to integrate BASE with Mailchimp to add contacts to Mailchimp whenever an order is placed on BASE.
By utilizing this automation, you can automatically import BASE order data into Mailchimp, streamlining customer management, follow-ups, and campaign execution.
This will likely enhance customer satisfaction and enable swift marketing activities.
We will clearly explain the steps to create a flow that allows anyone to easily integrate apps and automate tasks without programming, so please read to the end.

Recommended for

Those who sell products on BASE and want to streamline customer data management with Mailchimp
Those who want to automate and expedite follow-up emails to purchasers using Mailchimp
Those who want to leverage BASE order information to launch effective campaigns and acquire repeat customers

Benefits and Examples of Integrating BASE and Mailchimp

Benefit 1: Efficient Customer Data Management

By integrating BASE with Mailchimp, you can automatically add order information from BASE to Mailchimp, eliminating the need for manual input and saving time.
Additionally, since the data is automatically entered, it reduces human errors such as input mistakes or omissions.
Implementing this system allows staff to reduce the burden of manual entry and allocate time to other important tasks, potentially improving overall operational efficiency.

Benefit 2: Quick Follow-up After Purchase

Integrating BASE with Mailchimp allows you to automatically add the email addresses and names of customers who placed orders on BASE to Mailchimp's audience, enabling you to quickly send purchase confirmation emails or product usage guides to customers.
This automation allows you to provide valuable information to customers at the right time, potentially building trust.
Quick follow-up after purchase can lead to improved customer satisfaction.

Benefit 3: Enhanced Campaign Performance

By integrating BASE with Mailchimp, you can leverage BASE order information to launch effective campaigns.
For example, you can target people who purchased products on BASE and conduct discount campaigns.
This may promote the acquisition of repeat customers.
This automation creates an environment where you can continuously offer optimized campaigns, potentially improving customer experience and operational efficiency.

From here, we will explain how to use the no-code tool Yoom to "add contacts to Mailchimp when an order is placed on BASE."

[What is Yoom]

How to Automatically Add Contacts to Mailchimp When an Order is Placed on BASE

This can be achieved by receiving order notifications from BASE using BASE's API and adding contacts to Mailchimp using Mailchimp's API.
Generally, programming knowledge is required to achieve this, but with the no-code tool Yoom, it can be easily accomplished without programming knowledge.

〈The steps for this integration flow are broadly as follows.〉

Integrate BASE and Mailchimp with My Apps
Copy the template
Set the trigger in BASE and then set the action in Mailchimp
Turn on the trigger

〈Preparation〉

First, access the Yoom account creation page and create an account.
If you are already using Yoom, please log in.

Step 1: Integration of BASE and Mailchimp My Apps

1. How to Register BASE

Click on "My Apps" and select BASE from "New Connection".

When the login screen appears, log in with the account you want to integrate with Mailchimp.
Enter your email address and password, then click "Authenticate App".

2. How to Register Mailchimp
Next, select Mailchimp from "New Connection".

On the Mailchimp registration screen, set the account name, access token, and server domain.
Once set, click "Add".

This completes the registration of BASE and Mailchimp My Apps.
Click the banner below and start creating a flow with the "Try it now" button!

Step 2: Setting the Trigger to Activate When an Order Occurs in BASE

First, click on "When an order occurs" to set it up.

Ensure that the trigger action is set to "When an order occurs" and click "Next".

The trigger activation interval can be set arbitrarily from the dropdown.
Note: The activation interval may not be selectable depending on the plan.

Please register a test order in BASE.

When you run the test, the order information you registered earlier will be displayed in the output.
If the test is successful, click "Save".

Step 3: Retrieve Order Information from BASE

Next, let's set up the "Retrieve Order Information" item.

Ensure that the action is set to "Retrieve Order Information" and click "Next".

For the order ID, click on "When an order occurs" in the output and select "Order ID" from within it.

Run the "Test", and if the output is correctly retrieved, click "Save".

Step 4: Add Contact to Audience in Mailchimp

Next, set up the "Add Contact to Audience" item.

Ensure that the action is set to "Add Contact to Audience" and click "Next".

Select the "Audience ID" from the options provided.
Set the "Email Address" as shown in the image above.

Select "Status" and "Email Type" from the dropdown according to your needs.

Set "First Name" and "Last Name" as shown in the image above.

Once the setup is complete, perform a "Test", and if the test is successful, click "Save".

Step 5: Turn ON the Trigger

Once all settings are complete, turn "ON the Trigger" to activate the flow bot!
This completes the flow of "Adding a contact to Mailchimp when an order occurs in BASE".

Introduction to Other Examples of Automation Using Mailchimp

There are many other examples of automation using Mailchimp on Yoom, so here are a few introductions.

1. A flow that automatically adds to Microsoft Excel when an email is opened in Mailchimp.
By utilizing this flow, you can quickly understand the results of your email marketing and develop effective strategies.

2. This is a flow that automatically notifies Slack when a new email is opened in Mailchimp.
By utilizing this flow, you can quickly share information about email openings, allowing you to promptly understand customer interests and achieve swift follow-ups and personalized responses.

3. This is a flow to automatically add information registered in kintone to Mailchimp.
By utilizing this flow, you can automate the transcription work to MailChimp, reducing the burden of manual work.

Summary

In this article, we introduced how to integrate BASE with Mailchimp to add contacts to Mailchimp whenever an order is placed on BASE. How did you find it?
By utilizing this automation, you can streamline your operations by automating contact registration in Mailchimp, allowing for quicker follow-ups after purchases.
For e-commerce site operators and marketing personnel, this offers the potential to review daily operational efficiency and enhance competitiveness, so please consider utilizing it.
With Yoom, you can easily automate your operations by simply editing the pre-existing flow bot templates for app integration!