How to Integrate Applications

2025-04-16

How to integrate Facebook Ads with Mailchimp to add lead information to Mailchimp when it is registered in Facebook Ads

e.koyama

When you receive a lot of emails every day, it can be quite a hassle to save files to Dropbox each time.
Moreover, many people might have experienced the struggle of missing a file save or saving a file in the wrong folder, making it difficult to find later.

In this article, we will introduce a method to automatically save files received in Gmail to Dropbox!

By using no-code tools, you can easily set up automation between Gmail and Dropbox.
You can start using it right away, so be sure to give it a try!

Recommended for

  • Those who want to automatically upload files attached to Gmail to Dropbox
  • Those who want to integrate Gmail and Dropbox to facilitate smooth file sharing within the team
  • Those who want to prevent the loss of attachments and ensure proper document storage

For those who want to try it immediately

In this article, we will introduce the integration method using the no-code tool "Yoom".

No complicated settings or operations are required, and even non-engineers can easily achieve it.

You can start right away using the template below, so please give it a try!

With Facebook ads, you can acquire information about leads (potential customers) who have shown interest in the ads you launched. However, isn't it a waste to handle the acquired lead information solely within Facebook ads? In reality, some people use other applications to aggregate and analyze lead information or approach them through other channels. Nevertheless, manually transferring lead information is a labor-intensive task.

In this article, we will introduce how to integrate Facebook ads with Mailchimp and automatically add lead information registered in Facebook ads to Mailchimp. By using Yoom, you can easily set up integration and automation. This automation will increase the ways to utilize lead information and broaden your marketing strategy.

Benefits of Integrating Facebook Ads with Mailchimp

By integrating Facebook ads with Mailchimp, you can gain the following benefits.

1. Lead information synchronization is automated

Through integration, you can automatically add lead information acquired from Facebook ads as contacts in Mailchimp. If marketers have been manually transferring lead information, the time spent on verifying and transferring information can be reduced. Additionally, it is possible to minimize the risk of human errors such as transcription mistakes, omissions, and duplicate registrations.

2. Marketing campaign management efficiency can be improved

With lead information from Facebook ads automatically reflected in Mailchimp, timely follow-up with leads using Mailchimp becomes possible.
For example, you can promptly send a welcome email to leads acquired during a campaign period. By starting the approach before the lead's interest cools down, you can aim to improve conversion rates.
Moreover, you can maintain consistency of lead information across different platforms while deploying campaigns. This can be effective when running multiple campaigns simultaneously or when target segments are diverse.

[What is Yoom]

How to Create an Integration Flow between Facebook Ads and Mailchimp

Now, let's actually integrate Facebook ads with Mailchimp and set up the automation of business flows.

We will explain the procedure for creating a business flow using the template "Add leads to Mailchimp when lead information is registered in Facebook ads."

Before You Start

1. Please log in to Yoom.

2. Click the "Try it" button below to copy the template in Yoom.

Step 1: Connect Facebook Ads and Mailchimp with My Apps

*If you have already connected the apps, please proceed to Step 2.

1. Select "My Apps" from the left menu and click "+ New Connection" on the right side of the screen.

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2. From the list of new connections in My Apps, select Facebook Ads and Mailchimp respectively, and connect the apps.

Next, copy the template to My Project and create a Flowbot.
If you haven't copied it yet, please copy the Flowbot template from below.

1. Hover over the banner and click "View Details"
2. Click "Try this template" on the page you navigated to
3. Register for Yoom
※ If you have already registered, the login screen will be displayed, so please log in.

Step 2: Setting the trigger to activate when lead information from Facebook ads is created

1. Open the copied template.
 ※ You can change it to any title by entering it in the red frame part of the image below.

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2. Click on the "App Trigger When lead information is created" in the Flowbot.

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3. Set up "Select linked account and action".
 Change the "App Trigger Title" as needed and click "Next".

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4. Set up the API connection for the app trigger.
 Select and enter the trigger activation interval and form ID.

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5. If the test is successful, click "Save".
 ※ You can refer to the output information obtained here in the next step.

Step 3: Setting the action to add Mailchimp contacts to the audience

1. Click on "Integrate with App Add contact to audience" in the Flowbot.

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2. Set up "Select linked account and action".
 Change the title as needed and click "Next".

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3. Set up the API connection.
 Refer to the notes at the bottom of the field and select and enter all the items you want to register.
 ※ You can refer to the output information obtained in Step 2.
 ※ The image below shows some of the items.

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4. Conduct a test, confirm success, and click "Save".

Finally, switch the trigger of the saved flow to "ON" to activate it.

With this, the flow "Add leads to Mailchimp when lead information is registered in Facebook ads" is complete.

Other Examples of Automation Using Facebook Ads

There are many other examples of automation using Facebook ads in Yoom, so here are a few.

1. This is a flow where lead information registered in Facebook ads is also added to Salesforce.
By synchronizing information with SFA or CRM, you can improve the efficiency of sales and customer management operations.

2. This is a flow where lead information registered in Facebook ads is automatically synced to a Google Spreadsheet.
If you are managing lead and customer information collectively in a database, there is no need to manually transfer the data.

3. This is a flow for automatically notifying via Chatwork when lead information is registered in Facebook Ads.
By integrating with chat tools, you can promptly share newly registered lead information with team members and other responsible parties.

Summary

By integrating Facebook Ads with Mailchimp, you can streamline the management and utilization of lead information. Automatic synchronization of lead information can lead to time savings on data entry, reduction in entry errors, and quicker follow-up with leads. Accurate and up-to-date information across multiple platforms can also be beneficial when advancing marketing strategies such as campaign management. Take this opportunity to try setting up integration and automation with easy no-code operations using Yoom.

The person who wrote this article
e.koyama
Until now, I have experienced office work at specialized trading companies and in the EC industry. The work I was in charge of covered a wide range of tasks, such as sales office work, accounting, general affairs, human resources, and legal affairs. We worked to improve the efficiency of individual tasks, but I think the work could proceed more conveniently by using various support tools and Yoom... I would be happy if I could send out an introduction article on Yoom that makes use of my work experience and help everyone proceed smoothly with their work.
Tags
Integration
Automation
Meta Ads (Facebook)
Mailchimp
App integration
No items found.
What is Yoom hyperautomation?
Conventional RPA can only automate simple repetitive tasks, and the setup process was very complicated.
With “hyperautomation,” which combines various technologies such as AI, API, RPA, and OCR, it is possible to automate many tasks that could not be realized until now more easily than before.
Don't Just Connect Apps—Automate Everything
Most tools simply connect one app to another, leaving the complex tasks to you. Yoom goes much further: From document creation and browser automation to OCR and generative AI, Yoom handles it all seamlessly in one platform.

Why settle for basic integrations? Streamline your entire workflow with Yoom’s powerful hyperautomation.
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