With Facebook ads, you can acquire information about leads (potential customers) who have shown interest in the ads you launched. However, isn't it a waste to handle the acquired lead information solely within Facebook ads? In reality, some people use other applications to aggregate and analyze lead information or approach them through other channels. Nevertheless, manually transferring lead information is a labor-intensive task.
In this article, we will introduce how to integrate Facebook ads with Mailchimp and automatically add lead information registered in Facebook ads to Mailchimp. By using Yoom, you can easily set up integration and automation. This automation will increase the ways to utilize lead information and broaden your marketing strategy.
Benefits of Integrating Facebook Ads with Mailchimp
By integrating Facebook ads with Mailchimp, you can gain the following benefits.
1. Lead information synchronization is automated
Through integration, you can automatically add lead information acquired from Facebook ads as contacts in Mailchimp. If marketers have been manually transferring lead information, the time spent on verifying and transferring information can be reduced. Additionally, it is possible to minimize the risk of human errors such as transcription mistakes, omissions, and duplicate registrations.
2. Marketing campaign management efficiency can be improved
With lead information from Facebook ads automatically reflected in Mailchimp, timely follow-up with leads using Mailchimp becomes possible.
For example, you can promptly send a welcome email to leads acquired during a campaign period. By starting the approach before the lead's interest cools down, you can aim to improve conversion rates.
Moreover, you can maintain consistency of lead information across different platforms while deploying campaigns. This can be effective when running multiple campaigns simultaneously or when target segments are diverse.
[What is Yoom]
How to Create an Integration Flow between Facebook Ads and Mailchimp
Now, let's actually integrate Facebook ads with Mailchimp and set up the automation of business flows.
We will explain the procedure for creating a business flow using the template "Add leads to Mailchimp when lead information is registered in Facebook ads."
Before You Start
1. Please log in to Yoom.
2. Click the "Try it" button below to copy the template in Yoom.