How to integrate Google Ads reports with Google Sheets to retrieve the previous day's report from Google Ads and record it in the spreadsheet daily.
How to Integrate Applications
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2024/08/06
How to integrate Google Ads reports with Google Sheets to retrieve the previous day's report from Google Ads and record it in the spreadsheet daily.
m.i
Marketing professionals need to check Google Ads reports daily, and compiling them into spreadsheets can often be a tedious and time-consuming task. However, it is an essential task that cannot be avoided in order to analyze the results of ad campaigns in detail and develop effective strategies. The daily routine begins with logging into the Google Ads account and retrieving the previous day's ad performance report. By using Yoom to integrate with Google Sheets, you can automate and streamline these routine tasks. Additionally, you can manage multiple ad campaigns in a single spreadsheet, making it easier to compare and analyze using graphs. By visually representing data with graphs and charts in Google Sheets, you can quickly identify areas for improvement and success factors in ad management, allowing for more effective ad strategy development. This article introduces how to integrate Google Ads with Google Sheets using Yoom and the benefits of doing so.
Benefits of Integrating Google Ads with Google Sheets
Here, we explain the benefits of integrating Google Ads with Google Sheets.
Benefit 1: Time Savings
For marketing professionals, daily report creation is one of the tasks they want to streamline. By integrating Google Ads with Google Sheets, the manual task of retrieving reports and entering data daily is automated, allowing you to focus on other important tasks during that time. For example, you can spend more time analyzing ad campaign data and planning new strategies.
Benefit 2: Increased Data Accuracy
When entering data manually, there is a risk of human errors such as transcription omissions or input mistakes. Continued human errors can lead to incorrect judgments in ad effectiveness measurement and strategy planning and improvement. Automation significantly improves data accuracy, allowing you to create highly reliable reports. Using these reports can improve the quality of ad management and lead to faster decision-making. This integration is particularly useful when handling large amounts of data or managing multiple campaigns.
Integrating Google Ads with Google Sheets Using Yoom
After seeing the benefits, many might think, "API? Programming? Sounds difficult, maybe later." If you want to implement it in a company, hiring a specialized engineer can be costly. However, with Yoom, you can create flowbots simply by entering and selecting the necessary information for setup, making it more cost-effective than hiring an engineer. Since the actions of each app are pre-integrated, you can easily set it up by selecting the account to integrate and the actions you want to use. If you want to try more advanced automation, you can use the templates we provide.
How to Create a Google Ads and Google Sheets Integration Flow
We have introduced the benefits so far. Now, let's quickly integrate the two apps we will use this time with Yoom! Before that, if you do not have a Yoom account, please issue one from the Yoom Account Issuance Page. You can start in 30 seconds! For basic Yoom operations, please refer to Getting Started with Yoom. Once registration is complete, let's create the "Retrieve the previous day's report from Google Ads daily and record it in a spreadsheet" flowbot.
Step 1: Connect My App
First, let's connect your Google Ads with Yoom. Select My App → New Connection → Google Ads from the left side of the Yoom page. Search for the app from the list or by app name. Log in when the following screen appears. Please allow all permissions during authentication.
Next, connect Google Sheets. As you proceed with the login, you will see this screen, so check and click continue.
Next, copy the template to My Project and create a flow bot. If you haven't copied it yet, please copy the flow bot template from below.
1. Hover over the banner and click "View Details" 2. Click "Try This Template" on the page you navigated to 3. Register for Yoom ※ If you have already registered, the login screen will be displayed, so please log in.
Step 2: Set Triggers and Actions
This time, we will use the prepared template. Once you open the template page, select Try This Template. If you are using Yoom, please log in. If you are new, please register as a member. As you proceed, the template will be copied to your workspace. If necessary, you can change the name of the template. Click My Projects on the left, and the template you just copied will appear, so click the ellipsis (...) on the right and select Edit.
Let's set the schedule trigger. Select "10 AM Daily".
If there are no issues with the following screen, save it. Since we want to set the time to 10 AM, enter 10.
Next, click "Get Account Report".
Check the account information to be linked. Proceed with the action as it is. Let's set up the API connection. Ad Account ID: You can check it from the Google Ads management screen. Start and End of Period: Left-click in the input field to bring up "Output Date", then look for the yesterday field and select {{yesterday_%Y-%m-%d}}.
There is an output field at the bottom of the screen. If you make the title of the output a header in Google Sheets, it will be easier to understand what the item is when transcribing.
I set it up like this in the spreadsheet. (I added the date myself to know when the report is from.)
Next, click "Convert Costs to Normal Currency Units". The end of the setup is in sight!
If there are no issues with the operation conditions, save and click.
Next, click "Write Report Content".
Integrate with the database. Spreadsheet ID & Tab Name: Select from candidates Table Range: Set optionally
Set the values for the records to be added. The following screen will appear, so select the items that match from the output. Test → Save if the test is successful.
Finally, turn on the app trigger to complete. Thank you for your hard work!
Summary
By using Yoom to integrate Google Ads and Google Sheets, you may have experienced the convenience of having reports automatically transferred to your spreadsheet daily without using complex code. While setting up with code is only available in English, Yoom can be operated in Japanese. Automating data entry can save time and improve data accuracy. Creating graphs and charts based on automatically transferred data can make the effectiveness of ad campaigns more clearly expressed. Please try this method to improve your work efficiency. Yoom supports your work efficiency improvement.
The person who wrote this article
m.i
I have experienced finance-related work for about 3 years since I graduated as a new graduate.
Due to the industry, there are so many tasks that are done manually, and I came across Yoom when I thought that if automated, I could do more other work.
I'm impressed every day by the convenience of Yoom while writing a blog.
I try to make the structure easy to understand.
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Most tools simply connect one app to another, leaving the complex tasks to you. Yoom goes much further: From document creation and browser automation to OCR and generative AI, Yoom handles it all seamlessly in one platform.
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