You can receive the latest reports via message notifications on various chat tools such as Slack and Chatwork.
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By using the Google Analytics API in conjunction with external application APIs, you can automatically extract the necessary data and combine specific metrics, user numbers, session data, etc., to generate custom reports. For example, the marketing department can automatically output click-through rates and conversion numbers for specific campaigns to an external application every week. The corporate planning department can also aggregate traffic data from multiple sites into a single dashboard for visualization for the management team.
Additionally, by using the Google Analytics API with other application APIs, you can obtain current site visitor numbers and activities. This enables quick decision-making and actions. For example, the support department can check pages with increasing visitors in real-time and strengthen specific inquiry responses.
Furthermore, by combining APIs, you can create custom tools to compare data over multiple periods and analyze traffic fluctuations and visitor trends. For example, the analytics team can compare user trends over the past six months and use this information to plan the next strategies.
By leveraging the Google Analytics API in this way, you can expect to reduce manual work and improve analysis accuracy. Integrating the API with other tools allows for further efficiency and data utilization.
This time, we will use a service called Yoom to utilize Google Analytics without coding.
[What is Yoom]
First, please access the official Yoom website and create an account. If you have already registered, please log in. Yoom Account Issuance Page
1) After logging into your Yoom account, register the app you will use. Click "My Apps" and select "New Connection."
2) A list of apps that can be connected with Yoom will be displayed. Search for "Google Analytics" from the search box at the top.
Once you can select Google Analytics, please log in with your Google account.
3) Once registered, an icon will be displayed in My Apps. Please check if the icon of the registered app is displayed.
Now you can use the Google Analytics API from Yoom!
Yoom offers many flowbot templates, allowing you to easily use various flowbots with just a click.
Details about flowbots are introduced in the video below.
From here, we will introduce the templates prepared for each recommended job type and actual usage scenarios.
Yoom allows integration with various services, and templates corresponding to each service are also available. Utilize templates that can be linked with the services you usually use to automate Google Analytics!
By using the Google Analytics API and chat tool API, you can notify the chat tool when the latest report is obtained from Google Analytics. You can grasp the latest reports at a fixed time every day through message notifications, allowing you to check information without opening Google Analytics each time, thus improving work efficiency. For example, the marketing department can use the Google Analytics API to obtain the latest visitor numbers and conversion data daily. By building a system that automatically notifies Google Chat, the entire team can quickly grasp performance and consider measures swiftly.
You can receive the latest reports via message notifications on various chat tools such as Slack and Chatwork.
Please utilize the templates of the chat tool you use on a daily basis.
By utilizing the Google Analytics API and the API of an external application, it is possible to store information in an external application once the latest reports are obtained. This reduces the manual effort required to create the latest Google Analytics reports, leading to improved operational efficiency. Additionally, since Google Analytics information can be directly stored in the data of an external application, it is expected to improve the accuracy of the information and allow for centralized document management. For example, the sales planning department can use the Google Analytics API to automatically record the latest traffic data and conversion rates in Google Sheets daily. This is expected to streamline data preparation for regular meetings and enable quick analysis of advertising effectiveness and visitor trends.
・Those who are obtaining information with Google Analytics
・Those who want to manage information efficiently
・Those who want to centrally manage data while maintaining data consistency
・Those who want to reduce manual work and improve operational efficiency
We introduced how to integrate and utilize the Google Analytics API.
By leveraging the Google Analytics API, you can automate daily data retrieval and sharing tasks, leading to improved operational efficiency.
For example, by combining the Google Analytics API with a messaging tool API, you can notify the latest reports via the messaging tool, reducing the effort of information verification and supporting quick decision-making across the team.
Additionally, by storing data in external applications, you can centralize document management while maintaining accuracy.
These automations are useful in departments such as marketing and sales planning, where they can help maintain data consistency, reduce manual work, and enable quick analysis.
We encourage you to use the Google Analytics API to aim for operational efficiency!
With Yoom, you can easily implement the Google Analytics API without programming knowledge.
Furthermore, Yoom offers templates that make it easy to integrate with various services, so be sure to utilize them to further evolve your data utilization!
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