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By integrating the Mailchimp API with external application APIs, you can automatically add or update contacts in your Mailchimp list whenever new information is registered in an external system.
This mechanism helps prevent manual data entry and duplication, ensuring you always have the most up-to-date customer information.
With speedy data updates, you can enhance customer management and email marketing integration, leading to improved productivity.
By combining the Mailchimp API with messaging tool APIs, you can send notifications to your team's chat tool when an email is opened.
This setup allows sales teams and customer support to quickly approach customers.
It enables swift follow-ups and next actions, enhancing customer engagement and potentially increasing the success rate of deals.
By integrating the Mailchimp API with external application APIs, you can execute specific actions, such as logging records or automatically issuing promotion codes, when an email is opened.
This automation allows seamless integration of email marketing with other business processes, enhancing the customer experience.
It reduces manual effort and ensures consistent customer interactions with improved accuracy and efficiency.
This time, we will use a service called Yoom to utilize Mailchimp without coding.
[What is Yoom]
First, please access the official Yoom website and create an account.
If you already have an account, please log in.
Yoom Account Creation Page
0)Preparation
To register your app with Mailchimp, you need to obtain an access token.
Set the API key obtained from Mailchimp as the access token.
You can obtain the API key by navigating to "Top right person icon > Extras > API keys" within Mailchimp.
*You can check the server domain from the Mailchimp URL.
For URLs like "https://us17.admin.mailchimp.com/", "us17" is your server domain.
1)Once logged into your Yoom account, register the app you will use.
Click "My Apps" and select "New Connection".
2)A list of apps that can be connected with Yoom will be displayed. Search for "Mailchimp" in the top search box.
Once you select Mailchimp, enter the account name you will use, the access token obtained during preparation, and the server domain, then click add.
3)Once registered, an icon will appear in My Apps.
Check if the icon for the registered app is displayed.
Now you can use the Mailchimp API from Yoom!
Yoom offers many flow bot templates, allowing you to easily use various flow bots with just a click.
The details of the flow bots are introduced in the following video.
From here, we will introduce the templates prepared for each actual use case and recommended job type.
Yoom allows integration with various services, and templates are available for each service.
Utilize templates that can connect with the services you use regularly to automate Mailchimp!
By using the Mailchimp API and external application APIs, you can add contacts to Mailchimp when information is registered in an external application.
You can automatically register data in Mailchimp by referencing information from external applications, reducing manual data entry and preventing errors.
For example, when the sales department registers new customer information in the kintone negotiation history app, it is automatically added to Mailchimp's "Campaign List" for future marketing email distribution. This prevents duplicate data entry and improves work efficiency.
Additionally, once the information is registered, it can also be updated.
For example, when a customer submits form information via Google Forms, the contact information in Mailchimp is automatically updated, allowing the marketing department to quickly start preparing email campaigns.
This reduces manual work and enables targeting based on the most up-to-date information.
By combining the Mailchimp API with a messaging tool API, you can receive notifications in the messaging tool when an email is opened.
This eliminates the need to open Mailchimp to check email openings, allowing you to quickly understand the situation through notifications and smoothly transition to the next action.
For example, when a sales campaign email sent via Mailchimp is opened by a customer, it is possible to send a notification to Chatwork saying "Mr./Ms. ○○ has opened the email."
This enables quick follow-up and is expected to improve the efficiency of customer interactions.
By integrating Mailchimp API with an external application's API, you can trigger actions in the external application when an email is opened.
This reduces manual effort and allows for more accurate customer engagement.
For example, if a prospective customer opens a campaign email sent by the sales department via Mailchimp, the customer's contact information is automatically registered in HubSpot, and a follow-up task is automatically assigned in HubSpot.
This automation ensures that you can respond to high-interest customers who have opened emails without missing them, leading to more efficient sales processes and quicker customer approaches.
・Those using Mailchimp
・Those who want to achieve rapid customer outreach
・Those who want to share accurate information
・Those who want to reduce manual tasks and improve operational efficiency
We have explained the specific ways to utilize the Mailchimp API and the benefits of integration.
For example, by automatically registering new customer information in Mailchimp or receiving email open notifications via chat tools, you can expect prompt follow-ups.
Additionally, by integrating with external apps, you can seamlessly integrate various tasks such as issuing promotion codes or automatically assigning tasks when an email is opened.
Especially by using the no-code tool Yoom, you can easily set up API integration without programming knowledge, reducing manual tasks and improving operational efficiency.
Utilizing the Mailchimp API is recommended for those aiming for efficient and accurate customer service.
Take this opportunity to use Yoom's templates and experience the convenience of the API.
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