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By utilizing the Mailchimp API, you can automate various tasks.
Highly recommended actions include adding or updating contact lists, receiving notifications of email openings, and triggering actions in other tools based on email openings.
This allows you to automate data entry and quickly notice information, leading to more efficient operations.
Additionally, reducing manual work can decrease human errors and help achieve accurate business processes.
Here, we introduce various automation examples using the Mailchimp API, so if you find a method that interests you, please give it a try!
This time, we will use a service called Yoom to utilize Mailchimp without coding.
[What is Yoom]
First, please access the official Yoom website and create an account.
If you already have an account, please log in.
Yoom Account Creation Page
0)Preparation
To register your app with Mailchimp, you need to obtain an access token.
Set the API key obtained from Mailchimp as the access token.
You can obtain the API key by navigating to "Top right person icon > Extras > API keys" within Mailchimp.
*The server domain can be confirmed from Mailchimp's URL.
For URLs like "https://us17.admin.mailchimp.com/", "us17" is your server domain.
1)Once logged into your Yoom account, register the app you will use.
Click "My Apps" and select "New Connection".
2)A list of apps that can be connected with Yoom will be displayed. Search for "Mailchimp" in the search box at the top.
Once you select Mailchimp, enter the account name you will use, the access token obtained during preparation, and the server domain, then click add.
3)Once registered, an icon will appear in My Apps.
Check if the icon of the registered app is displayed.
Now you can use the Mailchimp API from Yoom!
Yoom allows integration with various services, and templates corresponding to each service are also available.
Utilize templates that can be linked with the services you usually use to automate Mailchimp!
By using the Mailchimp API and the API of an external application, you can automatically create a Mailchimp contact when information is registered in the external application.
You can automatically register data in Mailchimp by referencing information from the external application, reducing manual data entry and preventing work errors.
For example, when the sales department registers new customer information in Salesforce, an audience is automatically added to Mailchimp's contacts, which can be used for future email distribution.
This can prevent duplicate data entry and improve work efficiency.
Additionally, it is possible to automatically update Mailchimp information based on external application data.
For example, when a customer submits application form information via Google Forms, Mailchimp's contact information is automatically updated, allowing the marketing department to start preparing email campaigns based on accurate customer information.
This can reduce undelivered emails and enable efficient email distribution, don't you think?
By combining the Mailchimp API with the messaging tool's API, a notification is automatically sent to the messaging tool when an email is opened.
This eliminates the need to open Mailchimp to check if an email has been opened, allowing you to smoothly proceed to the next action.
For example, when a sales campaign email sent via Mailchimp is opened by a customer, you can send a notification to Chatwork saying, "Mr./Ms. ○○ has opened the email."
This enables quick follow-ups and seems to streamline customer interactions.
By integrating Mailchimp API with an external application's API, you can execute actions in the external application when an email is opened.
This can reduce manual work and allow you to proceed with tasks accurately.
For example, if a prospective customer opens a campaign email sent by the sales department via Mailchimp, the customer's contact information is automatically registered in HubSpot, and a follow-up task is automatically assigned in HubSpot.
With this automation, you can ensure a smooth approach without missing customers who have opened the email.
Up to this point, we have explained specific ways to utilize the Mailchimp API.
For example, by automatically registering new customer information in Mailchimp or receiving email open notifications through chat tools, you should be able to enable prompt follow-ups.
Additionally, by integrating with external apps, you can automate various tasks such as issuing promotion codes or automatically assigning tasks when an email is opened, potentially improving operational efficiency.
By leveraging the no-code tool Yoom, you can easily set up API integrations without programming knowledge, aiming to improve operational efficiency while reducing manual tasks!
Utilizing the Mailchimp API is recommended for those aiming for efficient and accurate customer interactions.
Take this opportunity to use Yoom's templates and experience the convenience of the API!
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