How to integrate Mailchimp with Discord to receive email open notifications from Mailchimp on Discord

Mailchimp is a very convenient tool for email marketing, isn't it? Many people may want to more efficiently understand the actions taken on emails sent to customers. By integrating Mailchimp with Discord, we introduce a method to receive email open notifications on Discord in real-time. This automation allows you to immediately grasp customer reactions and respond quickly. This is particularly attractive for companies looking to strengthen their email marketing, as it enables them to capture customer interest and take swift action. Recommended for: - Sales team leaders or managers who want to speed up customer response - E-commerce operators who want to immediately understand the results of campaigns on Mailchimp and take action - Customer support representatives who want to strengthen personalized customer approaches - Owners or representatives of small businesses looking to further streamline their marketing automation Benefits and Examples of Integrating Mailchimp and Discord Benefit 1: Strengthening Rapid Real-Time Response By integrating Mailchimp and Discord, you can receive notifications the moment a customer opens an email. This allows for real-time reactions and enables you to take swift action at the moment a specific behavior (opening) is confirmed. For example, if an important newsletter or promotional email is opened, the person in charge can immediately follow up, allowing for timely customer response. This enables quick contact when customer interest is piqued, reducing the risk of missing reactions. Benefit 2: Executing Dynamic Actions Based on Customer Reactions By receiving immediate notifications on Discord when an email is opened, the person in charge can quickly decide the next steps based on customer reactions. For example, after a specific customer opens an email about a new product, you can conduct individual follow-ups with that customer. Additionally, based on the content of the opened email, you can offer related products, allowing for dynamic customer response. This makes it easier to take flexible actions tailored to reactions. Benefit 3: Enhancing Personalization According to Customer Intent Based on the information received from Mailchimp's open notifications, you can enhance personalization according to customer interest and behavior. For example, you can send special offers to customers who have opened an email but have not yet taken action. This allows for timely approaches tailored to each customer's needs, improving customer satisfaction. Personalized responses enhance the effectiveness of marketing activities and deepen customer engagement. [Yoomとは] How to Create a Mailchimp and Discord Integration Flow This time, we will use the following template to set up automation. By using the template, you can easily set up automation.

The flow we are introducing this time will proceed through four main processes. - Connect Mailchimp and Discord with My Apps - Copy the template - Set up Mailchimp as the trigger and configure Discord to receive notifications - Turn on the trigger and confirm the automation connection If you are not using Yoom, please register for free from here. If you are already using Yoom, please log in. Step 1: Connect Mailchimp and Discord with My Apps Let's register Mailchimp and Discord as My Apps in Yoom. By completing the My Apps registration first, you can smoothly set up automation. First, let's register Mailchimp as My Apps. Access the My Apps menu on the left side of the Yoom screen and click the new connection button on the right side of the screen. Enter "Mailchimp" in the search window and click on the Mailchimp that appears in the suggestions. A screen to enter Mailchimp account information will be displayed. Follow the instructions to enter the information and click Add. Once Mailchimp is displayed on the My Apps screen, you are done. Next, let's connect Discord. Similarly, access the My Apps menu on the left side of the Yoom screen and press the new connection button on the right side of the screen. Enter "Discord" in the search window and click on the Discord that appears in the suggestions. A screen to enter Discord account information will be displayed, so follow the instructions to enter the information. Once you have entered the information, click "Add". - Set a management name for the account name. Example: YoomBot - Set the Bot token obtained from the Discord Developer Portal as the access token. - For detailed setup instructions, please refer to this article. This completes the My Apps registration for the apps used this time. Step 2: Copy the template To set up automation, click "Try it" on the banner below.

Read the following screen display and click "OK".

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Step 3: Setting up Mailchimp Trigger and Discord Notifications

A screen like the image below will appear, click on "When email is opened" within the red frame.

A screen titled "Select Linked Account and Action" will appear, click "Next".

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Next, configure the "API Connection Settings for App Trigger".

By setting up this page, the flowbot will be activated when an email from a specific campaign is opened.

*Note: If opening cannot be tracked or the open rate is too high, please refer to this official document.

Trigger Activation Interval: Set as desired.

Campaign ID: Select the target campaign from the options.

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Save once the test is successful.

This completes the app trigger setup!

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Next, set up Discord notifications.

Click within the red frame on the screen as shown in the image below.

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A screen titled "Select Linked Account and Action" will appear, click "Next".

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Perform the "API Connection Settings".
Follow the instructions to enter the details.

Click on the message content to display "Output".
Click on the content you want to receive on Discord to reflect it in the message content.
Once input is complete, click test.

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Save once the test is successful.

This completes the app trigger setup!

Step 4: Turn on the Trigger‍

Finally, click "Turn on Trigger" to complete the automation setup.
Verify that the flowbot activates correctly.

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Other Automation Examples Using Mailchimp

① Add Information Registered in kintone to Mailchimp

This flow is recommended for those who regularly register or update customer information, conduct email campaigns, or want to streamline the registration of customer information.

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② Add a contact to Mailchimp when information is submitted via Google Forms

This flow is recommended for those who want to collect event participant information using Google Forms and manage the participant list in Mailchimp. It effectively utilizes the information collected through Google Forms and leads to more efficient marketing activities in Mailchimp.

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③ Store email opens from Mailchimp in Google Sheets

This flow is recommended for teams who want to measure the effectiveness of email campaigns and understand open rates, as well as for those who want to plan follow-up activities based on open data and optimize their approach to prospects.

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Summary

By integrating Mailchimp with Discord, it becomes possible to receive email open notifications in real-time, enabling prompt customer response. This automation enhances the efficiency of marketing activities and allows businesses to take action without missing customer interest, contributing to business growth. In particular, dynamic actions based on customer reactions and enhanced personalization are expected to improve customer satisfaction.

At Yoom, we aim to automate various tasks, so please check out our other templates.