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As more companies focus on marketing through web advertising and social media, some say email marketing is outdated. However, the ability to target specific audiences, easily measure effectiveness, and operate at low cost are significant advantages that justify continuing with email marketing.
Especially as the e-commerce market continues to expand each year, targeting buyers with email marketing can help in customer retention and acquiring repeat customers.
If your company uses the chat tool Slack for internal information sharing, integrating it with the email marketing tool Mailchimp allows for real-time automatic notifications of customer email opens.
Utilizing email open information for quick communication and efficient follow-ups with customers is beneficial for companies conducting email marketing.
Let's delve into the benefits of integrating Mailchimp with Slack.
Benefit 1: Enables Real-Time Customer Response
By integrating Mailchimp with Slack, you can set it up so that notifications are automatically sent to Slack as soon as an email is opened. Sales and customer support team members can understand customer interests in real-time and respond to individual customers.
For instance, if a new product announcement email is opened, you can immediately follow up with a phone call or email to maintain customer interest.
Benefit 2: Enhances Team Communication
Slack is useful not only as a communication tool but also for team collaboration.
By automatically notifying Slack channels of email open information through Mailchimp integration, the entire team can stay informed. This eliminates the need for each member to access Mailchimp to check information.
With Slack's thread function, you can link automatic notifications of open information to communicate individual responses or discuss changes in marketing or sales plans. This deepens communication between different departments like marketing and sales, or sales and customer support, allowing for unified customer response.
The main benefits of integration have been explained so far.
Are you interested in integration and automation?
Even if you understand the benefits and automation possibilities but think it might be difficult to implement, don't worry!
With the no-code tool Yoom, you can easily set it up without programming knowledge or skills.
If you haven't registered with Yoom yet, you can create an account here.
There are free plans and a two-week trial for paid plans, so you can try it out with zero budget.
If you want more information before registering, please check the list of integration apps and list of templates. You can confirm the apps that can be integrated and the operations and workflows that can be automated.
Now, let's actually set up the integration of Mailchimp and Slack and automate the workflow.
This time, we will introduce the steps to create a workflow using a template where a notification is sent to Slack when an email is opened in Mailchimp.
1. Please log in to Yoom.
2. Copy the Yoom template from the "Try it" button below.
*If you have already connected the apps, please proceed to Step 2.
1. Select "My Apps" from the left menu and click "+ New Connection" on the right side of the screen.
2. From the list of new connections in My Apps, select Mailchimp and Slack respectively, and connect the apps.
1. Open the copied template.
* You can change the title to any desired one by entering it in the red box shown in the image below.
2. Click on the Flowbot's "App Trigger When Email is Opened".
3. Set up "Select Integration Account and Action".
Change the "App Trigger Title" as needed and click "Next".
4. Configure the API connection settings for the app trigger.
Trigger Activation Interval: Select any desired time.
Campaign ID: Select the target campaign.
5. If the test is successful, click "Save".
* If you encounter any issues with the settings, please refer to the official Help Center article.
1. Click on the Flowbot's "Integrate with App Notify on Slack".
2. Set up "Select Integration Account and Action".
Change the title as needed and click "Next".
3. Configure the API connection settings.
Channel ID to Post: Enter any desired ID.
Message: Enter the content of the notification message. You can refer to the output information obtained in Step 2.
* The image below is an example of input.
* If you encounter any issues with the settings, please refer to the following:
4. Conduct a test, and if successful, click "Save".
Finally, switch the trigger of the saved flow to "ON" to activate it.
This completes the flow of notifying on Slack when an email is opened in Mailchimp.
By integrating Mailchimp with Slack, you can automate email open notifications and enable quick follow-ups with customers. Additionally, based on notifications in Slack, you can enhance team communication and allow all members to respond to customers collectively, regardless of their specific responsibilities.
With Yoom, you can easily set up integrations and automation. To improve customer retention and increase repeat purchases by speeding up customer response times, be sure to utilize Yoom to advance the automation of related tasks!
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