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2024/12/25

Integrate Google Business Profile with text generation to automatically post replies to reviews when they are posted on Google Business Profile.

a.ohta

Utilizing the internet for promotions can be considered a crucial point in marketing. Especially in customer reviews, where real consumer reactions can be observed, various hints are often hidden.
However, even if you can check reviews, responding to all of them requires time and effort.
Therefore, this time, we introduce an app integration that allows you to automatically respond to reviews on Google Business Profile.
Please make use of it to ensure that customer reviews are not wasted.

Recommended for

  • Companies utilizing Google Business Profile
  • Persons in charge of responding to reviews on Google Business Profile
  • Those who want to simplify the process of responding to reviews on Google Business Profile

Benefits and Examples of Integrating Google Business Profile with Text Generation

Benefit 1: Reducing Workload

By introducing this app integration, it becomes possible to use AI to automatically generate comments and respond to reviews on Google Business Profile. This is expected to reduce the burden of response work.
For example, if you are manually responding to reviews, you have to find time between your main tasks, which inevitably becomes inefficient.
However, by integrating the app and utilizing AI text generation, there is no need to think about the response content from scratch, leading to a reduction in work time. This should reduce the workload.

Benefit 2: Improving Customer Response Capability

Since automatic responses are made to reviews posted on Google Business Profile, customer response capability should improve.
For example, by quickly responding to any review, you may be able to demonstrate sincerity to customers. Especially for negative reviews, being able to respond quickly can help build trust with important customers.
This may lead to improved customer satisfaction and increased revisit rates.

Benefit 3: Preventing Response Errors

By automating this process, AI generates the response content for reviews posted on Google Business Profile. Therefore, the risk of typographical errors and other mistakes common in human error can be significantly reduced.
For example, if you rush to respond during your main tasks, typing mistakes may occur. Additionally, forgetting to respond or missing confirmations can easily happen.
However, since responses are automated and messages are generated by AI, such human errors should be avoidable.

Now, let's explain how to use the no-code tool Yoom to "automatically post a response to a review when a review is posted on Google Business Profile."

[What is Yoom]

How to Automatically Post a Response to a Review When a Review is Posted on Google Business Profile

First, obtain the reviews posted on Google Business Profile using the Google Business Profile API and automatically generate response comments with Yoom's AI text generation.
Then, use the Google Business Profile API again to receive the response comments and automatically respond to the reviews.

Generally, programming knowledge is required to achieve this, but by using the no-code tool Yoom, it can be easily realized without programming knowledge.

The integration flow this time is broadly divided into the following processes.

  • Integrate Google Business Profile with My App
  • Set up to activate Google Business Profile
  • Set up to generate text with AI and respond to Google Business Profile
  • Turn on the trigger button and check the integration operation of Google Business Profile and text generation

First, register with Yoom.
Yoom offers a 2-week trial. You can actually operate it and check the usability.

Step 1: Integrate Google Business Profile with My App

After completing the registration with Yoom, please select "My App" from the menu on the left.

Next, click on the new connection button at the top right.

Integrating Google Business Profile

1. Search

Search for Google Business Profile and click on the Google Business Profile icon.

2. Log in to Google Business Profile

The above screen will be displayed. Click "Sign with Google".

3. Select Account
Press the Google account of the Gmail address to be linked with Yoom.

4. Log in to Yoom

You will be redirected to the image page, read the terms and click next.

5. Yoom is requesting additional access to your Google account
Press continue.
When you move to the authentication screen, select <span class="mark-yellow">Allow all permissions</span>.

6. Integration Complete

The screen will switch, and if the above display appears, the integration is complete.

Step 2: Copy the Template

Next, please copy the template to be used this time.

1. Click "View Details" on the top banner
2. Click "Try this template" at the bottom of the transitioned screen
3. If you haven't registered with Yoom yet, please register
※ If you have already completed registration, the login screen will be displayed, so please log in. When the Flowbot template is copied to "My Projects", the above display will appear. Since you will transition to a page like the image, let's proceed with detailed settings. Step 3: Setting up to launch Google Business Profile 1. Open My Projects
Open "My Projects" from the menu on the left side of the screen. 2. Open the copied template
‍Click on "【Copy】Automatically post a reply to reviews when a review is posted on Google Business Profile". 3. Select App Trigger Click on the "When a review is posted/updated" icon for Google Business Profile.
Since the title and other settings are complete, press Next. 4. Set the trigger activation interval First, decide the trigger activation interval. You can select the trigger activation interval at 5 minutes, 10 minutes, 15 minutes, 30 minutes, or 60 minutes.
Please note that the shortest activation interval varies depending on the plan. 5. Enter the ID Enter each ID. First, click the account ID box.
A list of registered IDs will be displayed. Select the one you want to automatically reply to reviews.
Set the location ID in the same way. 6. Conduct a test After posting a test review on Google Business Profile, click the red-framed test button.
If "Test Successful" is displayed in blue, it is complete. Press Save. Step 4: Setting to generate text with AI and reply to Google Business Profile 1. Integrate with the app Click on the "Generate Text" icon for AI.
Press Next. ※ AI actions are limited to paid plans. A 2-week trial is available for paid plans. 2. Set the prompt Set the prompt to be used when generating text with AI.
This time, to automatically generate replies to posted reviews, let's utilize the data of the posted reviews.
Click the box. Select "When a review is posted/updated" for Google Business Profile.
Google Business Profile data will be displayed.
From there, click "Comment" to select and insert it.
Once inserted, it will look like the image.
The part displayed as {{Comment}} is in a state of data replacement. In reality, the posted review will be inserted.
This time, we set the prompt as shown in the image. 3. Execute the test Click the red-framed test button.
If "Test Successful" is displayed in blue, it is complete. Press Save. Continue to set up posting the generated reply comment to Google Business Profile. Click on the "Reply to Review" icon for Google Business Profile.
Press Next. 2. Set the required fields Enter the required fields. Set the resource name as per the supplement at the bottom of the box. Insert the generated reply comment data for the comment.
Click the box.
Select the red frame.
Select the generated result and insert it. Once inserted, it will look like the image. 3. Execute the test Once the settings are complete, press the test button.
If "Test Successful" is displayed and a reply is made to the test review, the settings are complete. Press Save. 4. Turn on the trigger When the creation of the Flowbot is complete, the above display will appear. The trigger is initially set to OFF, so turn it ON.
This completes the app integration. Flowbot template used this time
Automatically post a reply to reviews when a review is posted on Google Business Profile

Other Automation Examples Using Google Business Profile

There are many other examples of automation using Google Business Profile on Yoom, so here are a few.

1. Notify Slack When a Review is Posted on Google Business Profile

If you want to quickly know when a review is posted, it's recommended to notify Slack.

2. Add reviews to Notion when posted on Google Business Profile

You can automatically accumulate posted reviews in Notion. This can be useful if you want to conduct detailed analysis of the reviews.

3. Create a local post on Google Business Profile when the status is updated in Google Sheets

This allows you to manage local posts from Google Sheets, making it easier to share and review post content among team members.

Summary

By utilizing Google Business Profile, detailed store data can be displayed on platforms like Google Maps, which should aid in promotion.
Among these, reviews contain real information and can potentially lead to acquiring new customers.
By implementing this automation, response speed may increase, enhancing appeal to customers. Yoom allows for the implementation of automation without the need for programming knowledge. Please make use of it to improve your store's image.

The person who wrote this article
a.ohta
After working as a general store manager, I started working from home as an SEO writer. Later, an outsourcing agreement was signed with a marketing startup for about 5 years. Surrounded by students at the University of Tokyo, I held a computer and spent my days studying various business terms and how to use SaaS tools. When I was a general store manager, time was taken over and over again by office work such as sales and inventory management, human resource management, and ordering, etc., and I was unable to serve customers and often missed sales times. Even when outsourcing, there are many detailed tasks such as input, etc., and “can't such monotonous tasks be automated?” I thought so, and I really sympathize with Yoom's vision!
Tags
Google Business Profile
AI
Automation
Integration
Automatic
App integration
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