How to integrate Google Business Profile with Google Chat to automatically notify reviews in real-time

Google Business Profile is of interest to many business owners because store information is displayed in Google Maps search results, making review management a priority. However, it can be challenging to constantly monitor reviews amidst daily operations, and you might miss the opportunity to check valuable posts in a timely manner. By automatically notifying Google Chat, a Google service, of review content, you can prevent such oversights. With our Flowbot, you can achieve this integration without programming. We will explain the simple setup method, so please read to the end.

Recommended for

The Flowbot we introduce this time is perfect for the following people:

Those utilizing Google Business Profile
Customer support (those who feel challenged by rapid customer response)
Digital marketers (those who want to efficiently obtain feedback on strategies)
Product managers (those who want to improve service quality by referencing reviews)

Benefits and Examples of Automating Notifications of Google Business Profile Posts to Google Chat

We considered how this automation can be beneficial from the perspectives of customer support teams, digital marketers, and product managers.

1. Share Information with the Team to Enhance Responsiveness

It is difficult to constantly check reviews posted on Google Business Profile. This Flowbot regularly activates and notifies and accumulates review information in any Google Chat space. Since Google Chat allows smooth information sharing within the team, you can check and respond to notified reviews in a timely manner. This way, the review history is centralized, allowing the customer support team to check the necessary information collectively. Furthermore, since the entire team can share information, follow-ups become quicker and are reflected in interactions with customers.

2. Automatically Receive and Efficiently Utilize Feedback on Strategies

For marketers, knowing how implemented strategies resonate with customers is important. As reviews increase, the business's presence on Google Maps is enhanced, strengthening the impression of a popular store. With Flowbot, you can automatically receive review feedback on Google Chat. You can understand how strategies are reflected without effort and efficiently check feedback. This allows you to quickly move on to the next action.

3. Easily Refer to Past Review History and Use It for Service Improvement

Since reviews are regularly notified and accumulated in Google Chat, you can centralize and save long-term customer opinions. Reviews on Google Business Profile may be deleted by users, but data notified to Google Chat by this Flowbot can be easily referenced and used for product or service improvement plans. Product managers can likely use review data as a reliable source of information to enhance service quality.

From here, we will explain the automation setup method for "notifying Google Chat when a review is posted on Google Business Profile" using Yoom's Flowbot template.

Integration Process

Register My App with Yoom (Google Business Profile and Google Chat)
Copy the template
Set up app triggers and app integration
Turn on the trigger button and verify the integration operation

[About Yoom]

How to Create an Integration Flow to Notify Google Chat When a Message is Received on Google Business Profile

Things to Prepare in Advance

We have listed the items needed for the integration work.

Google Business Profile

Login information (email address and password)
Account ID to retrieve reviews
Location ID
- Similarly, click the edit field to select from the candidates or select the business profile settings from the three-dot icon of "Your business listed on Google".

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You can obtain the profile ID by proceeding to the detailed settings.

The top business profile ID becomes the location ID. Copy it and paste the sequence of numbers following locations/ to complete the location ID input.

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Google Chat

Since the integration of Google Chat and Yoom can only be performed by those with administrator privileges on Google Cloud Platform, please request the administrator to integrate Yoom and Google Chat.

＞Help: How to Register My App for Google Chat (OAuth)

Step 1: Set Up My App Integration

Here, we will set up the registration of the app information to be integrated with Yoom. Log in to Yoom's workspace and click + New Connection within the My Apps screen.

A list of apps that can be connected with Yoom will be displayed. Select the app to be connected from the search window and proceed with My App registration.

Google Business Profile

Click the app name that hit from the search results.

Click Sign in with Google and select the Google account to be integrated or proceed to log in. Enter the email address and password to be integrated on the next screen.

Once logged in, proceed to grant permissions.

The screen will switch to allow permission from Yoom. Click Select page and choose the page to allow access (the page containing the database used for integration is required) and click the Allow button. This completes the My App registration for Google Business Profile.

Google Chat

Select Google Chat (OAuth) from the search results.

Click Sign in with Google and select the Google account to be integrated.

Enter the information obtained from Google Cloud Platform in each field and click the Add button.

＞Help: How to Register My App for Google Chat (OAuth)

This completes the My App registration for Google Chat.

Step 2: Copy Yoom's Flowbot Template to My Project

Click this banner.

The template will be copied to My Project. You can access My Project from the left menu bar.

Step 3: App Trigger "When a Review is Posted"

Click on the first step of the template.

Extract the items that can be obtained from Google Business Profile.

(1/2) Select Linked Account and Action

The items displayed here are already pre-configured.

App Trigger Title
App
Account Information Linked with Google Business Profile
Trigger Action

→ Click Next

(2/2) Select Linked Account and Action

Trigger Interval
- You can choose from 5 minutes, 10 minutes, 15 minutes, 30 minutes, or 60 minutes.
Account ID
- Click the edit field to open a dropdown. The ID corresponding to the business account will be picked up from the linked accounts. Selecting the relevant account will quote the ID.

Location ID
- Similarly, click the edit field to display candidates.
- Alternatively, the sequence of numbers from the pre-obtained business profile ID becomes the Location ID. Enter the sequence after locations/ to complete the setup.

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→ Click Test → Success. You can also obtain the review content, poster's name, and star rating.

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→ Click Save

Step 4: Integrate with App "Notify on Google Chat"

Next, click on the second step of the template.

In this step, set up the notification content for Google Chat.

(1/2) Select Linked Account and Action

These items are pre-configured.

App Trigger Title
App
Account Information Linked with Google Chat
Trigger Action

→ Click Next.

(2/2) Detailed Settings for Database Operations

Space Resource Name
- Click the edit field to open a dropdown, displaying the names of spaces linked with Google Chat. Selecting a space name will quote the ID.

Message Content
- Create a template for the message to be sent. Click the edit field to open a dropdown, displaying the output extracted in the previous step. Selecting the content to be sent to Google Chat will automatically quote the embedded code. Entering the item name before the quoted code makes it easier to understand.

→ Click Test. → Success

→ Click Save. This concludes the setup for this flow.

Step: Turn ON the App Trigger

Once all steps are configured, a completion screen will be displayed.

Turn ON the Trigger to activate the flow bot. You can switch the toggle in the upper left of the template.

<span class="mark-yellow">You have set up the flow bot without programming.</span> Here is the template used this time.

Make the Most of It! 3 Ways to Automate with Google Business Profile

Google Business Profile can be integrated with apps other than Google Chat to leverage automation.

1. Automatically Add Reviews to Microsoft Excel to Streamline Data Management

This flow automatically adds customer reviews to Microsoft Excel, creating a database. Data accumulates without manual work, eliminating the need for manual entry of reviews. It aids in analysis and service improvement, enabling high-quality responses.

2. Automatically Notify and Share Reviews on Chatwork

When a review is posted on your Google Business Profile, it is automatically notified on Chatwork. This streamlines the review confirmation process and facilitates smooth information sharing within the team.

3. Share Reviews on Microsoft Teams for Prompt Response

When a review is posted, an automatic notification is sent to Microsoft Teams. This ensures that the entire team is immediately aware of the content, preventing any oversight in response. Quick information sharing helps build trust and improve customer satisfaction.

Summary

By utilizing the flowbot introduced this time, you can integrate Google Business Profile and Google Chat without the need for programming. Automatic notifications of reviews will improve the speed of confirmation and response, leading to enhanced customer service quality. For the marketing team, it also provides centralized data that can be used for the next strategy by quickly receiving feedback on initiatives.

<span class="mark-yellow">Please consider implementing this automation to streamline operations and improve customer satisfaction.</span> For more details, please check the banner below.

Well then, see you again!