How to integrate Google Business Profile with Slack to automatically notify reviews from Google Business Profile in Slack

Reviews on Google Business Profile are a crucial factor that can influence a company's reputation. Positive reviews contribute to acquiring new customers, while ignoring negative reviews can lead to a decline in trust and customer attrition. Therefore, a prompt and appropriate response to reviews is essential for improving customer satisfaction and protecting the company's image.
As a solution to these challenges, we introduce a method to automatically notify Slack when a review is posted. By understanding review information in real-time, the entire team can respond quickly, strengthening relationships with customers and improving operational efficiency. This article will explain in detail the specific setup methods and the benefits of utilizing them.

Recommended for

The content we introduce this time is recommended for the following people!
‍
・Those who are utilizing both Google Business Profile and Slack
・Those who want to facilitate information sharing with each department and strengthen collaboration between teams
・Those considering integrating Google Business Profile and Slack to improve operational efficiency

Benefits and Examples of Integrating Google Business Profile and Slack

Benefit 1: Quickly Catch Reviews and Use Them to Solve Problems

In store operations, customer reviews are an important factor in business decision-making. If you are managing reviews using Google Business Profile, trying to check only on Google Business Profile requires accessing it each time, which tends to result in only specific personnel checking irregularly.
This situation can delay the sharing of review information.
By integrating Google Business Profile with Slack, you can build a method where reviews are automatically notified to Slack when posted.

For example, when a negative review with 1 or 2 stars is posted, it is immediately shared with the team, allowing for a speedy response. This enables appropriate follow-up before the problem escalates, ensuring you don't miss the chance to resolve customer dissatisfaction. Additionally, positive reviews are also shared immediately, allowing for quick responses of gratitude to customers, which can enhance the image.

Benefit 2: Easy Information Sharing Within the Team

With review content being notified to Slack, not only the person in charge but the entire team can smoothly share information. This leads to active exchange of opinions among stakeholders and quick decision-making on countermeasures.
Moreover, using only Google Business Profile previously required the burden of accessing each time and the hassle of only specific personnel checking irregularly. Especially in projects where multiple departments collaborate, centralizing information helps in efficient operations.

For example, if there is a complaint about "slow response" in a review, utilizing Slack notifications allows customer support, store management, and marketing departments to grasp the situation in real-time and collaborate quickly. While the support team handles customer responses, the management department investigates the cause, and the marketing department devises measures to prevent recurrence, improving overall response capabilities can be expected.

Benefit 3: Easily Understand Customer Needs

When integrating Google Business Profile with Slack, you can flexibly set notifications using Yoom, such as only notifying reviews containing specific keywords (e.g., "dissatisfaction," "complaint"). This allows you to aggregate reviews in Slack, regularly analyze the content, and understand improvement points and needs based on customer feedback.

For example, by setting notifications for only specific keywords like "slow response" or "out of stock," you can quickly grasp problem trends. This enables swift execution of specific improvement measures such as reviewing staff allocation and strengthening inventory management. Additionally, by regularly analyzing reviews, you can understand customer needs such as "enhancing product assortment" or "extending business hours," and reflect them in new initiatives, leading to improved customer satisfaction.

How to Create a Google Business Profile and Slack Integration Flow

From here, let's set up the integration flow of Google Business Profile and Slack using Yoom. The flow this time is 'When a review is posted on Google Business Profile, notify Slack.'

・Connect Yoom with Google Business Profile and Slack to My Apps
・Copy the template
・Set up notifications in Slack when reviews are posted or updated on Google Business Profile
・Turn on the trigger to activate

Proceed with the setup process as outlined above. You can complete the setup without any programming knowledge, so let's start preparing.

[What is Yoom]

‍

Step 1: Register Google Business Profile and Slack to My Apps

Before setting up the integration, connect Yoom, Google Business Profile, and Slack to My Apps.

After logging into Yoom, click "+New Connection" from "My Apps" in the left menu.

Connect Yoom with Google Business Profile and Slack to My Apps.

‍

When the "New App Connection" window appears, search for each app name and proceed with the input according to the displayed content.

Google Business Profile My App Connection

For the Google Business Profile My App connection, you need to allow all permissions to Google Business Profile during authentication.
Click "Sign in with Google" to complete the Google Business Profile My App connection!

‍

Slack My App Connection

For the Slack My App connection, you need to set the channel to post to when using Yoom as an app. Select a channel from the dropdown and click "Allow." Once logged in, the Slack My App connection is complete!

‍

Step 2: Copy the Template

Next, copy the template to My Project and create a flow bot.
Copy the flow bot template from below

1. Hover over the banner and click "View Details"
2. Click "Try this template" on the page you moved to
3. Register for Yoom
※ If you have already completed registration, the login screen will be displayed, so please log in.
‍

The following screen will be displayed, so please check the "Title" and "Description".

If you want to change it, you can change it below.

To set it from Google Business Profile, please click "When a review is posted".

‍

Step 3: Set up notifications to be sent to Slack when reviews are posted or updated on Google Business Profile

‍

The initial setup is to create a connection method that notifies you when a review is posted.

On the first page, the account information of the Google Business Profile that has completed My App integration is reflected.

‍

Once you have confirmed the account information, modify the title as necessary and proceed to the next step.

Next, test the app trigger.

‍

■ Notes

・The activation interval of Yoom's app trigger can be selected from intervals of 5 minutes, 10 minutes, 15 minutes, 30 minutes, and 60 minutes.
・Please note that the shortest activation interval varies depending on the plan.

In the confirmation test, select the account ID and location ID and click "Test".

If the test is successful, it means that it is connected correctly.

‍

If the test is successful, click "Next".

When the test is successful, the input values will be reflected.

Once you have confirmed this, the app trigger setup is complete, so click "Save".

‍

‍

Next is the "Setting to send notifications to Slack".

On the first page, as with the previous app trigger setup, confirm the account information and modify the action if necessary.

‍

‍

Set it up so that when the trigger is activated, a notification is sent to Slack.
Once you have confirmed the account information, modify the title as necessary and proceed to the next step.
Next, test to integrate with the app.

Click the blank space for "Slack destination channel ID" and select from the candidates within it. Then, enter the "Message". Once you have finished entering, click "Test" to check the connection.

‍

‍

If the test is successful, click "Save".

When the test is successful, a message will be delivered to the specified channel on Slack.

‍

Step 4: Turn on the trigger and run it

Once you have confirmed up to this point, the integration setup with the app is complete.

When a popup like the one below is displayed, all settings are complete.

By turning on the trigger, the flow will be executed.

‍

The flow bot template used this time
Notify Slack when a review is posted on Google Business Profile

Other Automation Examples Using Google Business Profile

‍

1. Add a Record to kintone When a Review is Posted on Google Business Profile

This template automatically adds a record to kintone when a review is posted. By eliminating the need for manual checks and data integration, it allows for faster analysis of reviews and service improvements.

2. Add reviews posted on Google Business Profile to Microsoft Excel

This is a template that automatically adds reviews posted on Google Business Profile to Microsoft Excel. Reviews are automatically added to the Microsoft Excel database, eliminating the need for manual input and helping to improve work efficiency.

3. Add reviews to Notion when posted on Google Business Profile

This is a template that automatically adds reviews to Notion when they are posted on Google Business Profile. By adding reviews to Notion, data is automatically registered, allowing you to quickly proceed with analysis tasks using the latest information. Furthermore, it helps organize information that is decentralized across teams, leading to simplification of complex processes, increased productivity, and improved operational efficiency.

Summary

Integrating Google Business Profile with Slack enhances the speed and efficiency of handling reviews. In particular, prompt problem resolution and smooth information sharing are crucial elements that enhance a company's reliability. By utilizing Yoom, these processes can be automated, significantly improving operational efficiency. Consider implementing it at this opportunity.