SquareとHubSpotの連携イメージ
How to Integrate Applications

2024/11/15

How to integrate Square with HubSpot to register in HubSpot when a payment is completed in Square

n.fukuoka

Square is a convenient tool that is easy to operate even for stores introducing cashless payments for the first time, making it reassuring for beginners to use. However, manually reflecting Square's payment information in a CRM tool each time may be time-consuming and not the most efficient. This article explains the benefits of integrating Square with HubSpot and the basic flow of automation. This article is recommended for the following people! - Those who feel that the information integration work between Square and HubSpot is time-consuming and labor-intensive - Those who want to quickly conduct sales analysis and business strategy based on payment data - Those aiming to reduce manual work and improve efficiency through automation Benefits and Examples of Integrating Square and HubSpot Benefit 1: Streamlining Data Entry When a payment is completed with Square, customer information is automatically registered in HubSpot, reducing the time spent on manual data entry. Automation can reduce monotonous input tasks and smooth the overall workflow. For example, in retail or service industries, it is common to manually enter customer information collected at the time of payment into the system later, but this process is not only time-consuming but also carries the risk of input errors. Especially when there are many customers, such tasks can become a significant burden for staff. By utilizing automation, it may be possible to reduce the burden of manually entering vast amounts of data. Benefit 2: Smoother Customer Service By automatically registering information in HubSpot when a payment is completed with Square, you can quickly grasp customer information. For instance, if a customer makes an inquiry immediately after purchase, it may become easier to provide accurate responses based on the latest information. Additionally, it becomes possible to automatically send a thank-you email immediately after purchase, which can expedite follow-up. Furthermore, being able to respond quickly may lead to gaining trust from customers. As a result, it will be helpful in providing responses that give customers peace of mind. Benefit 3: Streamlining Marketing By automatically registering payment data from Square into HubSpot, it becomes easier to organize information such as purchase history and transaction amounts for each customer. As a result, the marketing department will be able to easily identify products with high purchase frequency and customer segments with large purchase amounts when planning campaigns. For example, for customers who consistently purchase a certain product, you can send emails offering special offers or discounts related to that product. Additionally, by extracting high-frequency purchasing customers based on past transaction amounts and informing them about loyalty programs or VIP benefits, it becomes easier to advance measures to deepen relationships with customers. In this article, we will proceed with integration using Yoom. If you haven't used it yet, please take a look at [First Time with Yoom](https://intercom.help/yoom/ja/collections/3043550-%E5%88%9D%E3%82%81%E3%81%A6%E3%81%AEyoom). [What is Yoom] How to Create a Flow for Integrating Square and HubSpot This time, we will create a flow of [Registering in HubSpot when a payment is completed with Square]. This may reduce the risk of manual input omissions and duplicate data, allowing management tasks to proceed efficiently.
The integration flow is broadly created through the following processes. - Register Square and HubSpot as My Apps - Set up a trigger that activates when a payment is created in Square - Configure the creation of deals in HubSpot - Test and verify Step 1: My App Integration with Square and HubSpot First, log in to your Yoom account. If you do not have an account, please create one on the Yoom account issuance page. 1. After logging in, click on My Apps and then click on New Connection. 2. You can search by app name in the input field. This time, search for and register Square and HubSpot respectively. 3. When you enter Square, an icon will appear. Click on the Square icon. 4. The Square login screen will appear, so please log in. 5. Similarly, search for HubSpot and click on the icon. 6. Select "Sign in to your HubSpot account". 7. The login screen will appear, so let's log in. For more detailed instructions on registering HubSpot as a My App, please refer to the following link: HubSpot My App Registration Method Once the My App registration is successful, the following screen will be displayed. Please confirm. For more detailed information about Yoom, please check the Yoom Help Center. Selecting a Template and Preparing the Storage Location Please click "Try it" from the link below.

If the following display appears, the template copy was successful.

Step 2: Setting up the trigger to activate when a payment is created in Square

1. First, click on "When a record is registered or updated in the deal object" at the top.

2. Set the title freely.
Enter the account information to integrate with Square.
Select "When a payment is created" as the trigger.
Once the input is complete, click "Next".

3. Set the trigger activation interval.
You can select the trigger activation interval from 5 minutes, 10 minutes, 15 minutes, 30 minutes, or 60 minutes.
Please note that the shortest activation interval varies depending on the plan.
After setting, perform a test and save if there are no issues.

4. Next, click on the "Command Operation" icon.

5. The command operation is set by default.
Make changes as needed.
Save if there are no issues.

Step 3: Setting up deal creation in HubSpot

1. Return to the flow.
Finally, click on the "Create Deal" icon.

2. Enter the account information to integrate with HubSpot.
Select "Create Deal" as the action.
Once the input is complete, click "Next".

3. Set each item.
The stage is a required field, so be sure to enter it.
When you click on the input field, the acquired output will be displayed, so use it as needed.
After setting, perform a test and save if there are no issues.

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4. With this, the flow of [Register in HubSpot when payment is completed in Square] is complete.

Step 4: Testing and Confirmation

Once the setup is complete, the following screen will be displayed.
Click the "Turn ON Trigger" button to activate the flow bot.

Yoom allows you to easily set up without programming knowledge.
Try this convenient flow from the link below.

Other Automation Examples Using Square

There are many other examples of automation using Square in Yoom, so here are a few.

1. A flow that sends a personalized thank you email via Gmail when a payment is made with Square.
By using this template, you can automatically send a thank you email to the purchaser via Gmail after a payment is made with Square.
This allows you to automatically send emails after payment completion, even during late nights or holidays.

2. This is the flow for registering in kintone once the payment is completed with Square.
By using this template, you can automatically add a record to kintone when a payment is completed with Square.
This reduces the manual workload, allowing you to allocate the saved time to other tasks.

3. This is a flow to register in Microsoft Excel once the payment is completed with Square.
By utilizing this template, you can automatically register data in Excel every time a payment is completed, supporting the simplification of tasks.
It is recommended for those who want to reduce manual input time.

Summary

By integrating Square with HubSpot, you can now automatically register payment data in HubSpot once a Square transaction is completed.
Even with a large amount of data, registration is seamless, allowing you to focus on other important tasks.
For those who feel anxious about "automation being difficult" or "needing specialized knowledge," Yoom provides a reassuring start.
With numerous easy-to-understand templates available, even beginners can smoothly get started.
Why not aim for more efficient business operations by leveraging Yoom?

The person who wrote this article
n.fukuoka
In this day and age where there are more and more tools, it's often hard to know what to use. I would like to deliver useful information that is easy to understand so that everyone's work can be made even a little easier!
Tags
Square
HubSpot
Integration
Automation
Related Apps
App integration
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