When a lead is registered in Airtable, send a conversion event with the Meta Conversion API.

■Overview

This is a flow where a conversion event is sent via the Meta Conversion API when a lead is registered in Airtable.

With Yoom, you can easily achieve this flow without the need for programming, as it allows for integration between apps.

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‍■Recommended for

1. Those who use Airtable for business

・Those who manage lead information with Airtable

・Those who want to utilize lead information registered in Airtable in other apps

2. Those who use Meta's conversion tracking

・Those who want to utilize lead information other than Meta ads (Facebook ads), such as websites or offline events, for tracking

・Those who want to improve the accuracy of conversion tracking and streamline marketing operations

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‍■Benefits of using this template

The Meta Conversion API is a convenient tool that allows you to send the necessary information for conversion tracking directly to Meta's ad server without using cookies. However, manually sending data every time a lead is registered can be time-consuming and labor-intensive.

By using this template, you can automatically send information to Meta when lead information is registered in Airtable. This eliminates the need for data entry at the time of sending, reducing the burden on marketing personnel and decreasing the risk of errors such as input mistakes or missed transmissions.

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■Notes

・Please integrate Yoom with Airtable, Meta Conversion API, and 0CodeKit respectively.

・You can select the trigger activation interval from 5 minutes, 10 minutes, 15 minutes, 30 minutes, or 60 minutes.

・Please note that the shortest activation interval varies depending on the plan.