Send conversion events using the Meta Conversion API with the content from Google Forms.

■Overview

This is a flow for sending conversion events using the Meta Conversion API with the content of Google Forms.

With Yoom, you can easily achieve this flow without the need for programming, as it allows for integration between apps.

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‍■Recommended for

1. Marketing professionals who want to collect lead information through Google Forms and accurately measure the performance of Facebook ads

・For those who want to improve work efficiency by automatically sending lead information collected through Google Forms as conversion events, eliminating the need to manually input it into the Facebook Ads Manager

2. Those using Meta's conversion tracking

・For those who want to improve the accuracy of conversion tracking and streamline marketing operations

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■Benefits of using this template

The Meta Conversion API is a convenient tool that allows you to send the necessary information for conversion tracking directly to Meta's ad server without using cookies.
However, manually performing this every time a lead is registered from Google Forms can be time-consuming and labor-intensive.

By using the [Send conversion events using the Meta Conversion API with the content of Google Forms] template, you can capture submissions from Google Forms as conversion events and more accurately understand the effectiveness of Meta ads. This reduces the burden on marketing professionals by eliminating the need for data registration and also reduces the risk of errors such as transcription mistakes or omissions.

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■Notes

・Please integrate Google Forms, 0CodeKit, and the Meta Conversion API with Yoom.

・You can select the trigger interval from 5 minutes, 10 minutes, 15 minutes, 30 minutes, or 60 minutes.

・Please note that the shortest trigger interval varies depending on the plan.

・For information on how to obtain response content when using Google Forms as a trigger, please refer to the following.

https://intercom.help/yoom/ja/articles/6807133