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When conducting marketing activities, the Meta Conversion API is a convenient tool for conversion measurement, isn't it?
Furthermore, by utilizing it together with Google Forms, you can achieve efficient operations, but don't you find it bothersome to perform cross-application tasks when aggregating information?
By integrating Google Forms with the Meta Conversion API, you can automatically send conversion events based on the content submitted in the form!
This automation can improve data accuracy and reduce human errors, potentially maximizing advertising effectiveness.
This article explains how to integrate Google Forms with the Meta Conversion API without any coding.
By incorporating this into your operations, you can expect centralized data management and efficient marketing activities, so please give it a try!
This article introduces the integration method using the no-code tool "Yoom".
No complicated settings or operations are required, making it easy for non-engineers to implement.
You can start right away with the template below, so please give it a try!
[About Yoom]
Let's create "How to Send Conversion Events Using Meta Conversion API with Google Forms" using a template.
It is possible to achieve this by receiving responses from Google Forms using its API, hashing specified text content using the API provided by 0CodeKit, and then sending conversion events using the Meta Conversion API. Generally, programming knowledge is required to achieve this, but with the no-code tool Yoom, it can be easily accomplished without programming knowledge.
The work to complete the flow will proceed as follows:
If you are not using Yoom, please register for free from here.
If you are already using Yoom, please log in.
(1) First, connect Google Forms to My Apps.
After logging into your Yoom account, click "My Apps" on the left column and search for Google Forms from "New Connection".
(2) Search for and click the Google Forms app icon.
(3) Click "Sign in with Google" to move to the account selection screen, and select the account you want to link from the right management account.
After selection, move to the sign-in screen and complete the authentication.
The first Google Forms connection is now complete.
(4) Next, perform the app integration for 0CodeKit.
Similarly to registering Google Forms with My Apps, select 0CodeKit.
(5) Enter the "Account Name" and "Access Token" for the 0CodeKit you want to integrate, and click [Add].
(6) The app connection for 0CodeKit is complete, so proceed to connect the third app, Meta Conversion API.
Search for and click the Meta Conversion API app icon in the same way.
(7) Enter the "Account Name" and "Access Token" for the Meta Conversion API you want to integrate, and click [Add].
For detailed steps on how to register Meta Conversion API with My Apps, please also check here.
After clicking, move to the My Apps screen of the Yoom account with the three apps added.
Now, the three apps are connected to the Yoom account.
After confirming that the new connection of the target app to the Yoom account is complete, click the "Try it" icon of the template below.
The template will be copied, so click the "OK" button.
Move to the "My Projects" screen of your Yoom account and check the template content.
There are three setup flows.
(1) First, set up the Google Form app trigger.
From "My Projects" on the left side of the Yoom account screen, click "Send conversion events using Meta Conversion API with Google Form content [Copy]".
After clicking, the template content will be displayed as shown in the screen below.
(2) First, click "When a response is submitted to the form" as the trigger.
(3) Enter the account information to be linked and click [Next].
(4) On the next screen, enter information such as "Trigger Interval" and "Form ID".
Select any option from 5 minutes, 10 minutes, 15 minutes, 30 minutes, or 60 minutes for "Trigger Interval". A shorter setting is generally recommended.
※The trigger interval varies depending on the plan, so be careful.
(5) After entering the information, click [Test] and if there are no issues, click [Save].
The output information can be referenced and utilized in subsequent steps, as noted by "This value can be used in other operations.".
If you want to increase the obtainable output, it is recommended to use 'JSONPath' to obtain other values (such as slug or title).
By utilizing the Google Form app trigger, you can activate the flow bot based on the response content of the Google Form.
For more details, please check the help page and set it up in advance.
(1) Next, set up the hashing of text using the specified hash algorithm in 0CodeKit (a process that converts the original data into an irregular string using a hash function).
Click the second action "Hash the text".
(2) Enter the account information for the 0CodeKit to be linked and click [Next].
(3) On the next screen, select the "Hash Algorithm Type" from the dropdown.
This article assumes hashing an email address, so 'SHA256' is selected. When implementing the flow, set it according to your operation.
(4) Next, enter the information of the string to be hashed in the "Message" field.
Click the input bar to expand the information obtained in the previous step and quote the content.
(The screen below is an example quoting the "Respondent's Email Address" information obtained in the previous step.)
(5) After entering the information, click [Test] and if there are no issues, click [Save].
(1) Finally, click the third action "Send Conversion Event".
(2) Enter the account information for the Meta Conversion API to be linked and click [Next].
(3) On the next screen, fill in items such as "Pixel ID (obtained from Meta Conversion API data source)" and "Event Name".
Select any option from the dropdown for "Action Source".
(4) This time, since the [Email Address] was hashed in the previous step, set the "Email Address" field to the output "Hashed Text" obtained in the 0CodeKit step.
(5) After entering information in other necessary fields, click [Test] and if there are no issues, click [Save].
The setup is now complete.
By clicking the red frame part "Turn ON the Trigger" on the screen below, the flow bot will automatically start.
Here is the template used this time
In addition to the integrations introduced today, various automations can be achieved by utilizing the APIs of Google Forms and Meta Conversion API.
If there's anything that catches your interest, please give it a try!
Notify Chat Tools When a Response is Submitted in Google Forms
Automatically notify Slack, Discord, etc., when a response is submitted in Google Forms.
Create a Web Meeting When a Response is Submitted via Google Forms
Automatically create a meeting in Google Meet or Zoom when a response is submitted via Google Forms. (For Google Meet, a meeting URL is automatically generated when an event is added to Google Calendar)
Upload Files Submitted via Google Forms to Cloud Storage
Automatically upload files submitted via Google Forms to Google Drive, Box, etc.
Send a conversion event with the Meta Conversion API when a record is added to the database
When a record is added to Google Sheets, Notion, or similar, automatically send a conversion event using the Meta Conversion API.
When a lead is registered in the customer management app, send a conversion event with the Meta Conversion API
When a lead is registered in Salesforce or HubSpot, automatically send a conversion event with the Meta Conversion API.
By centralizing data collected from Google Forms through the Meta Conversion API, it becomes possible to integrate marketing data as a whole.
For example, by utilizing customer data obtained from seminar participation forms, you can deploy advertising campaigns related to specific products or services based on specific goals.
Centralizing data makes it easier to promote effective marketing strategies, doesn't it?
By sending data entered into Google Forms directly to the Meta Conversion API, you can skip manual data entry.
For instance, every time participant information is entered into an event registration form, that information is sent directly to the Meta Ads Manager.
This eliminates the need for staff to transcribe information, preventing input errors.
Moreover, reducing human errors during data aggregation should lead to improved data accuracy.
By collecting lead information (such as name, email address, and phone number) through Google Forms and integrating it with the Meta Conversion API, lead acquisition events are automatically sent when the form is submitted.
For example, if information submitted through a webinar registration form is synchronized with the Meta Conversion API, you can quickly deploy ad campaigns tailored to those leads.
By enhancing Meta ad targeting based on this data, you might be able to acquire leads more effectively.
The integration of Google Forms and the Meta Conversion API introduced here leads to more efficient data management and improved accuracy in marketing activities.
Additionally, reducing human errors during operations should lighten the burden on staff.
If you can achieve centralized data collection and streamline the lead acquisition process, you might be able to maximize the effectiveness of advertising activities.
Please try using Yoom to experience automation through app integration.
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