GoogleフォームとMetaコンバージョンAPIの連携イメージ
How to Send Conversion Events Using Meta Conversion API with Google Form Content
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GoogleフォームとMetaコンバージョンAPIの連携イメージ
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2025-05-21

How to Send Conversion Events Using Meta Conversion API with Google Form Content

k.ueno
k.ueno

When conducting marketing activities, the Meta Conversion API is a convenient tool for conversion measurement, isn't it?
Furthermore, by utilizing it together with Google Forms, you can achieve efficient operations, but don't you find it bothersome to perform cross-application tasks when aggregating information?

By integrating Google Forms with the Meta Conversion API, you can automatically send conversion events based on the content submitted in the form!
This automation can improve data accuracy and reduce human errors, potentially maximizing advertising effectiveness.
This article explains how to integrate Google Forms with the Meta Conversion API without any coding.
By incorporating this into your operations, you can expect centralized data management and efficient marketing activities, so please give it a try!

  • Marketing professionals using Google Forms and the Meta Conversion API
  • Advertisers looking to improve the accuracy of their campaign strategies and activities
  • Those who find managing participant information for seminars or events cumbersome
  • Executives aiming for centralized management of marketing data

For those who want to try it immediately

This article introduces the integration method using the no-code tool "Yoom".
No complicated settings or operations are required, making it easy for non-engineers to implement.
You can start right away with the template below, so please give it a try!


■Overview

This is a flow for sending conversion events using the Meta Conversion API with the content of Google Forms.

With Yoom, you can easily achieve this flow without the need for programming, as it allows for integration between apps.

■Recommended for

1. Marketing professionals who want to collect lead information through Google Forms and accurately measure the performance of Facebook ads

・For those who want to improve work efficiency by automatically sending lead information collected through Google Forms as conversion events, eliminating the need to manually input it into the Facebook Ads Manager


2. Those using Meta's conversion tracking

・For those who want to improve the accuracy of conversion tracking and streamline marketing operations

■Benefits of using this template

The Meta Conversion API is a convenient tool that allows you to send the necessary information for conversion tracking directly to Meta's ad server without using cookies.
However, manually performing this every time a lead is registered from Google Forms can be time-consuming and labor-intensive.

By using the [Send conversion events using the Meta Conversion API with the content of Google Forms] template, you can capture submissions from Google Forms as conversion events and more accurately understand the effectiveness of Meta ads. This reduces the burden on marketing professionals by eliminating the need for data registration and also reduces the risk of errors such as transcription mistakes or omissions.

■Notes

・Please integrate Google Forms, 0CodeKit, and the Meta Conversion API with Yoom.

・You can select the trigger interval from 5 minutes, 10 minutes, 15 minutes, 30 minutes, or 60 minutes.

・Please note that the shortest trigger interval varies depending on the plan.

・For information on how to obtain response content when using Google Forms as a trigger, please refer to the following.

https://intercom.help/yoom/ja/articles/6807133

[About Yoom]

How to Send Conversion Events Using Meta Conversion API with Google Forms

Let's create "How to Send Conversion Events Using Meta Conversion API with Google Forms" using a template.

It is possible to achieve this by receiving responses from Google Forms using its API, hashing specified text content using the API provided by 0CodeKit, and then sending conversion events using the Meta Conversion API. Generally, programming knowledge is required to achieve this, but with the no-code tool Yoom, it can be easily accomplished without programming knowledge.

The work to complete the flow will proceed as follows:

  • Integration of Google Forms, 0CodeKit, and Meta Conversion API with My Apps
  • Copying the template
  • Setting triggers for Google Forms and configuring integration with 0CodeKit, followed by setting each operation of the Meta Conversion API
  • Turning the trigger ON

If you are not using Yoom, please register for free from here.
If you are already using Yoom, please log in.

・Integration of Google Forms, 0CodeKit, and Meta Conversion API with My Apps

(1) First, connect Google Forms to My Apps.
After logging into your Yoom account, click "My Apps" on the left column and search for Google Forms from "New Connection".

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(2) Search for and click the Google Forms app icon.

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(3) Click "Sign in with Google" to move to the account selection screen, and select the account you want to link from the right management account.
After selection, move to the sign-in screen and complete the authentication.
The first Google Forms connection is now complete.

(4) Next, perform the app integration for 0CodeKit.
Similarly to registering Google Forms with My Apps, select 0CodeKit.

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(5) Enter the "Account Name" and "Access Token" for the 0CodeKit you want to integrate, and click [Add].

(6) The app connection for 0CodeKit is complete, so proceed to connect the third app, Meta Conversion API.
Search for and click the Meta Conversion API app icon in the same way.

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(7) Enter the "Account Name" and "Access Token" for the Meta Conversion API you want to integrate, and click [Add].
For detailed steps on how to register Meta Conversion API with My Apps, please also check here.

After clicking, move to the My Apps screen of the Yoom account with the three apps added.
Now, the three apps are connected to the Yoom account.

・Copying the Template

After confirming that the new connection of the target app to the Yoom account is complete, click the "Try it" icon of the template below.


■Overview

This is a flow for sending conversion events using the Meta Conversion API with the content of Google Forms.

With Yoom, you can easily achieve this flow without the need for programming, as it allows for integration between apps.

■Recommended for

1. Marketing professionals who want to collect lead information through Google Forms and accurately measure the performance of Facebook ads

・For those who want to improve work efficiency by automatically sending lead information collected through Google Forms as conversion events, eliminating the need to manually input it into the Facebook Ads Manager


2. Those using Meta's conversion tracking

・For those who want to improve the accuracy of conversion tracking and streamline marketing operations

■Benefits of using this template

The Meta Conversion API is a convenient tool that allows you to send the necessary information for conversion tracking directly to Meta's ad server without using cookies.
However, manually performing this every time a lead is registered from Google Forms can be time-consuming and labor-intensive.

By using the [Send conversion events using the Meta Conversion API with the content of Google Forms] template, you can capture submissions from Google Forms as conversion events and more accurately understand the effectiveness of Meta ads. This reduces the burden on marketing professionals by eliminating the need for data registration and also reduces the risk of errors such as transcription mistakes or omissions.

■Notes

・Please integrate Google Forms, 0CodeKit, and the Meta Conversion API with Yoom.

・You can select the trigger interval from 5 minutes, 10 minutes, 15 minutes, 30 minutes, or 60 minutes.

・Please note that the shortest trigger interval varies depending on the plan.

・For information on how to obtain response content when using Google Forms as a trigger, please refer to the following.

https://intercom.help/yoom/ja/articles/6807133

The template will be copied, so click the "OK" button.

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Move to the "My Projects" screen of your Yoom account and check the template content.

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There are three setup flows.

・Google Form Trigger Setup

(1) First, set up the Google Form app trigger.

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From "My Projects" on the left side of the Yoom account screen, click "Send conversion events using Meta Conversion API with Google Form content [Copy]".

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After clicking, the template content will be displayed as shown in the screen below.

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(2) First, click "When a response is submitted to the form" as the trigger.

(3) Enter the account information to be linked and click [Next].

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(4) On the next screen, enter information such as "Trigger Interval" and "Form ID".
Select any option from 5 minutes, 10 minutes, 15 minutes, 30 minutes, or 60 minutes for "Trigger Interval". A shorter setting is generally recommended.
※The trigger interval varies depending on the plan, so be careful.

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(5) After entering the information, click [Test] and if there are no issues, click [Save].
The output information can be referenced and utilized in subsequent steps, as noted by "This value can be used in other operations.".
If you want to increase the obtainable output, it is recommended to use 'JSONPath' to obtain other values (such as slug or title).
By utilizing the Google Form app trigger, you can activate the flow bot based on the response content of the Google Form.
For more details, please check the help page and set it up in advance.

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・0CodeKit Setup

(1) Next, set up the hashing of text using the specified hash algorithm in 0CodeKit (a process that converts the original data into an irregular string using a hash function).
Click the second action "Hash the text".

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(2) Enter the account information for the 0CodeKit to be linked and click [Next].

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(3) On the next screen, select the "Hash Algorithm Type" from the dropdown.
This article assumes hashing an email address, so 'SHA256' is selected. When implementing the flow, set it according to your operation.

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(4) Next, enter the information of the string to be hashed in the "Message" field.
Click the input bar to expand the information obtained in the previous step and quote the content.
(The screen below is an example quoting the "Respondent's Email Address" information obtained in the previous step.)

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(5) After entering the information, click [Test] and if there are no issues, click [Save].

・Meta Conversion API Setup

(1) Finally, click the third action "Send Conversion Event".

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(2) Enter the account information for the Meta Conversion API to be linked and click [Next].

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(3) On the next screen, fill in items such as "Pixel ID (obtained from Meta Conversion API data source)" and "Event Name".
Select any option from the dropdown for "Action Source".

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(4) This time, since the [Email Address] was hashed in the previous step, set the "Email Address" field to the output "Hashed Text" obtained in the 0CodeKit step.

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(5) After entering information in other necessary fields, click [Test] and if there are no issues, click [Save].
The setup is now complete.

・Turn ON the Trigger

By clicking the red frame part "Turn ON the Trigger" on the screen below, the flow bot will automatically start.

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Here is the template used this time


■Overview

This is a flow for sending conversion events using the Meta Conversion API with the content of Google Forms.

With Yoom, you can easily achieve this flow without the need for programming, as it allows for integration between apps.

■Recommended for

1. Marketing professionals who want to collect lead information through Google Forms and accurately measure the performance of Facebook ads

・For those who want to improve work efficiency by automatically sending lead information collected through Google Forms as conversion events, eliminating the need to manually input it into the Facebook Ads Manager


2. Those using Meta's conversion tracking

・For those who want to improve the accuracy of conversion tracking and streamline marketing operations

■Benefits of using this template

The Meta Conversion API is a convenient tool that allows you to send the necessary information for conversion tracking directly to Meta's ad server without using cookies.
However, manually performing this every time a lead is registered from Google Forms can be time-consuming and labor-intensive.

By using the [Send conversion events using the Meta Conversion API with the content of Google Forms] template, you can capture submissions from Google Forms as conversion events and more accurately understand the effectiveness of Meta ads. This reduces the burden on marketing professionals by eliminating the need for data registration and also reduces the risk of errors such as transcription mistakes or omissions.

■Notes

・Please integrate Google Forms, 0CodeKit, and the Meta Conversion API with Yoom.

・You can select the trigger interval from 5 minutes, 10 minutes, 15 minutes, 30 minutes, or 60 minutes.

・Please note that the shortest trigger interval varies depending on the plan.

・For information on how to obtain response content when using Google Forms as a trigger, please refer to the following.

https://intercom.help/yoom/ja/articles/6807133

Other Automation Examples Using Google Forms and Meta Conversion API

In addition to the integrations introduced today, various automations can be achieved by utilizing the APIs of Google Forms and Meta Conversion API.

If there's anything that catches your interest, please give it a try!

Automation Examples Using Google Forms

Notify Chat Tools When a Response is Submitted in Google Forms

Automatically notify Slack, Discord, etc., when a response is submitted in Google Forms.


■Overview

This flow notifies Google Chat of the response content when a new response is submitted to a Google Form.

■Recommended for

1. Teams using both Google Forms and Google Chat

・Those who accept surveys or applications via Google Forms and want to notify Google Chat of responses in real-time

・Those who want to share response content with the team to promote prompt action and discussion

・Those who want to eliminate the hassle of manual notifications and information sharing

2. Individuals using Google Forms for information gathering

・Those who want to receive notifications in Google Chat when there is a response to their Google Form

・Those who want to immediately check the response content and take necessary actions

■Benefits of using this template

・Notifications are sent to Google Chat immediately after a new response is submitted to a Google Form, allowing for prompt action.

・Sharing response content in Google Chat facilitates smooth information sharing among team members, leading to efficient responses.

・Eliminating the need for manual notifications and information sharing improves work efficiency, allowing more time for other tasks.

■Notes

・Please integrate both Google Forms and Google Chat with Yoom.

・Integration with Google Chat is only possible with Google Workspace. For details, please refer to here.

・For information on how to obtain response content when using Google Forms as a trigger, please refer to the following: https://intercom.help/yoom/ja/articles/6807133


■Overview

This is a flow that notifies Discord of responses from Google Forms.

■Recommended for

1. Those who use Discord as their main communication tool

・Companies that use it to keep records of interactions within departments

・Team representatives who use it for information sharing

2. Those who use Google Forms for information gathering

・Customer service departments that want to collect surveys from seminar participants in advance

・HR representatives who utilize Google Forms for recruitment activities

■Benefits of using this template

Using Discord for information sharing within teams or departments is very effective for visualizing information and streamlining operations.
However, when responses from Google Forms are received at a specific email address, manually sharing that information on Discord can be a significant hassle.

This flow is effective for those who want to smoothly share responses obtained from Google Forms within their team.
Since it automatically notifies Discord of the content of Google Form responses, quick information sharing becomes possible.
Additionally, as the notification content is quoted from the response content, it prevents input errors in the content.

■Notes

・Please integrate both Discord and Google Forms with Yoom.

・For the method of obtaining response content when using Google Forms as a trigger, please refer to the link below.

https://intercom.help/yoom/ja/articles/6807133


◼️Overview

When a response is submitted via Google Forms, a notification will be sent to any designated Slack channel.

The target channel and message content can be customized as desired.

◼️Setup Instructions

1. Integrate Google Forms and Slack with Yoom. (My App Integration)

2. Set the form ID with the trigger "When a response is submitted to the form" and run a test.

3. Once the test is successful, you can retrieve the response information from the form. Select the information you want to obtain from the response using the [+] button and store it in the output.

4. In the "Notify Slack" operation, set the target channel and message content based on the response details obtained from Google Forms.

◼️Notes

・Account integration with both Google Forms and Slack is required.

・Please adjust the question settings in Google Forms as needed.

Create a Web Meeting When a Response is Submitted via Google Forms

Automatically create a meeting in Google Meet or Zoom when a response is submitted via Google Forms. (For Google Meet, a meeting URL is automatically generated when an event is added to Google Calendar)


■Overview

This is a flow where a reservation is created in Google Calendar when new interview reservation information is submitted to Google Forms.

Without having to manually check the response information in Google Forms, interview reservations are automatically added to Google Calendar, eliminating any omissions or errors in scheduling.

■Notes

・Integration with both Google Forms and Google Calendar with Yoom is required.

・Feel free to change the settings of the integrated Google Calendar and the content of Google Forms as you use them.

・For information on how to retrieve response content when using Google Forms as a trigger, please refer to the following.

https://intercom.help/yoom/ja/articles/6807133


■Overview

This is a flow to create a Zoom meeting when information is submitted via Google Forms.

■Recommended for

1. Those who use Google Forms for business

・Those who use Google Forms as a tool for information gathering

2. Those who host meetings on Zoom

・Those who want to streamline manual operations on Zoom

■Benefits of using this template

When creating a Zoom meeting, if you need to manually register and input information collected via Google Forms, it may feel time-consuming and cumbersome.

By utilizing [Create a Zoom meeting when information is submitted via Google Forms], you can automatically create Zoom meetings and streamline manual input tasks.
Additionally, it helps prevent human errors such as input mistakes, thereby reducing management workload.

■Notes

・Please integrate both Google Forms and Zoom with Yoom.

・Refer to the following for how to obtain response content when using Google Forms as a trigger.

https://intercom.help/yoom/ja/articles/6807133

・Triggers can be set to activate at intervals of 5, 10, 15, 30, or 60 minutes.

・Please note that the shortest activation interval varies depending on the plan.

Upload Files Submitted via Google Forms to Cloud Storage

Automatically upload files submitted via Google Forms to Google Drive, Box, etc.


■Overview

This is a flow to move file data answered in Google Forms to a specified folder in Google Drive.

■Recommended for

1. Those who analyze and utilize response content using Google Forms

・Companies using Google Forms for business

・Companies collecting and utilizing response content from Google Forms

2. Those using Google Drive as online storage

・Companies managing files and folders with Google Drive

・Those managing file data answered in Google Forms with Google Drive

3. Those who want to automate the manual movement of files and folders to Google Drive

・Owners of small and medium-sized enterprises aiming for business automation

・Those considering efficiency by linking Google Forms and Google Drive

■Reasons to use this template

Normally, file data answered in Google Forms is stored in My Drive in Google Drive.
If there is a need to move it to another folder after being stored in My Drive, this task can be cumbersome.

With this template, by setting the storage destination in Google Drive in advance, you can store file data answered in Google Forms in a specified folder.
This can eliminate the cumbersome task of moving folders, reducing the likelihood of storage errors or missed moves.
You can set Google Drive folders for each Google Form ID, allowing for flexible customization according to the form.

■Notes

・Please link both Google Forms and Google Drive with Yoom.

・For information on how to obtain response content when using Google Forms as a trigger, please refer to the following.

https://intercom.help/yoom/ja/articles/6807133


■Overview

This is a flow to upload files submitted via Google Forms to Box.

By using Yoom, you can easily connect apps without the need for programming.

■Recommended for

1. Those who are collecting data using Google Forms

・Those who are using Google Forms to collect surveys or feedback but are struggling with managing the collected files

・Those who want to smoothly manage files centrally by incorporating automation

2. Companies using Box as cloud storage

・Those who use Box regularly and want to safely store and share various data

・Those who want to automate the file upload process to prevent manual upload errors

■Benefits of using this template

By uploading files submitted via Google Forms to Box, you can improve work efficiency.
For example, it eliminates the need for manual file transfers, saving time.

Additionally, since files are uploaded automatically, there are no transfer errors or oversights, providing peace of mind.
Furthermore, by utilizing Box's advanced security features, the safety of important files is ensured.
This reduces the hassle of file management, allowing you to focus on other important tasks.

As a result, overall work efficiency will improve, and business productivity will increase.

■Notes

・Please connect Google Forms, Google Drive, and Box with Yoom.

・You can select the trigger interval from 5 minutes, 10 minutes, 15 minutes, 30 minutes, or 60 minutes.

・Please note that the shortest trigger interval varies depending on the plan.

・For information on how to obtain response content when using Google Forms as a trigger, please refer to here.


■Overview

This is a flow for uploading files submitted via Google Forms to Dropbox.

By using Yoom, you can easily connect apps without the need for programming.

■Recommended for

1. Those who are using Google Forms for their work

・Those who collect files using Google Forms but find manual downloading and organizing cumbersome

・Those who want to smoothly save collected files to cloud storage and reduce management effort

2. Those who manage files using Dropbox

・Those who manage files using Dropbox but find it troublesome to manually upload external files

・Those who want to automatically save files collected online to Dropbox to improve work efficiency

■Benefits of using this template

By uploading files submitted via Google Forms to Dropbox, manual file transfer becomes unnecessary.
This enables process automation, saving time and effort.
Files are automatically saved to the specified folder in Dropbox, eliminating the need to search for them.

Additionally, it becomes easier to share files with multiple stakeholders, improving work efficiency.
By utilizing this flow, you can prevent omissions in work and achieve centralized data management. Overall, work efficiency and management accuracy will improve.

■Notes

・Please integrate Google Forms, Google Drive, and Dropbox with Yoom.

・You can select the trigger interval from 5, 10, 15, 30, or 60 minutes.

・Please note that the shortest trigger interval varies depending on the plan.

・For instructions on how to obtain response content when using Google Forms as a trigger, please refer to here.

Automation Example Using Meta Conversion API

Send a conversion event with the Meta Conversion API when a record is added to the database

When a record is added to Google Sheets, Notion, or similar, automatically send a conversion event using the Meta Conversion API.


■Overview

This is a flow where a conversion event is sent via the Meta Conversion API when a lead is registered in Airtable.

With Yoom, you can easily achieve this flow without the need for programming, as it allows for integration between apps.

■Recommended for

1. Those who use Airtable for business

・Those who manage lead information with Airtable

・Those who want to utilize lead information registered in Airtable in other apps


2. Those who use Meta's conversion tracking

・Those who want to utilize lead information other than Meta ads (Facebook ads), such as websites or offline events, for tracking

・Those who want to improve the accuracy of conversion tracking and streamline marketing operations

■Benefits of using this template

The Meta Conversion API is a convenient tool that allows you to send the necessary information for conversion tracking directly to Meta's ad server without using cookies. However, manually sending data every time a lead is registered can be time-consuming and labor-intensive.

By using this template, you can automatically send information to Meta when lead information is registered in Airtable. This eliminates the need for data entry at the time of sending, reducing the burden on marketing personnel and decreasing the risk of errors such as input mistakes or missed transmissions.

■Notes

・Please integrate Yoom with Airtable, Meta Conversion API, and 0CodeKit respectively.

・You can select the trigger activation interval from 5 minutes, 10 minutes, 15 minutes, 30 minutes, or 60 minutes.

・Please note that the shortest activation interval varies depending on the plan.


■Overview

This flow sends conversion events via the Meta Conversion API whenever a lead is registered in Notion.

With Yoom, you can easily achieve this flow without any programming, as it allows for seamless integration between applications.

■Recommended for

1. Those who use Notion for business

・Those who manage lead information in Notion

・Those who want to utilize information registered in Notion in other applications


2. Those who use Meta's conversion tracking

・Those who want to use lead information from websites or offline events for tracking

・Those who want to improve the accuracy of conversion tracking and streamline marketing operations

■Benefits of using this template

The Meta Conversion API is a convenient tool that allows you to send necessary information for conversion tracking directly to Meta's ad server without using cookies. However, manually sending data every time a lead is registered can be time-consuming and labor-intensive.

By utilizing this template, you can automatically send lead information to Meta when it is registered in Notion. This eliminates the need for manual data entry at the time of sending, reducing the burden on marketing personnel and decreasing the risk of errors such as transcription mistakes or omissions.

■Notes

・Please integrate Notion, 0CodeKit, and the Meta Conversion API with Yoom.

・You can select the trigger interval from 5, 10, 15, 30, or 60 minutes.

・Please note that the shortest trigger interval varies depending on the plan.


■Overview

This is a flow where a conversion event is sent via the Meta Conversion API when a record is registered in Google Sheets.
By using Yoom, you can easily integrate without the need for programming.

■Recommended for

1. Those who manage data using Google Sheets

・Marketing personnel managing conversion event information in Google Sheets

2. Those who want to enhance advertising effectiveness using the Meta Conversion API

・Those who are measuring the effectiveness of ad campaigns but find data integration cumbersome

■Benefits of using this template

By using this template, a conversion event is automatically sent via the Meta Conversion API when a record is registered in Google Sheets.
This enables effective marketing strategies.
Data that could not be captured by traditional methods such as offline events can also be sent, improving ad performance.

Additionally, by using Yoom, you can easily integrate without the need for complex environment setup.

■Notes

・Please integrate both Google Sheets and the Meta Conversion API with Yoom.

・You can select the trigger interval from 5, 10, 15, 30, or 60 minutes.

・Please note that the shortest trigger interval varies depending on the plan.

When a lead is registered in the customer management app, send a conversion event with the Meta Conversion API

When a lead is registered in Salesforce or HubSpot, automatically send a conversion event with the Meta Conversion API.


■Overview

This is a flow where a conversion event is sent via the Meta Conversion API when a lead is registered in HubSpot.

With Yoom, you can easily achieve this flow without the need for programming, as it allows for integration between apps.

■Recommended for

1. Those using HubSpot for marketing tasks

・Those managing lead information with HubSpot

・Those who want to reduce the burden of data entry tasks


2. Those using Meta's conversion tracking

・Those who want to utilize lead information collected in HubSpot for tracking

・Those aiming to improve the efficiency of marketing tasks by enhancing the accuracy of conversion tracking

■Benefits of using this template

The Meta Conversion API is a convenient tool that allows you to send information necessary for conversion tracking directly to Meta's ad server without using cookies. However, manually sending data every time a new lead is registered can be time-consuming and labor-intensive.

By using this template, you can automatically send data to Meta when a new contact is registered in HubSpot. This eliminates the need for data entry during transmission, reducing the burden on marketers and decreasing the risk of errors such as input mistakes or missed transmissions.

■Notes

・Please integrate Yoom with HubSpot, the Meta Conversion API, and 0CodeKit.

・You can select the trigger interval from 5 minutes, 10 minutes, 15 minutes, 30 minutes, or 60 minutes.

・Please note that the shortest trigger interval varies depending on the plan.


■Overview

This is a flow that sends conversion events via the Meta Conversion API when a lead is registered in Salesforce.

With Yoom, you can easily achieve this flow without the need for programming, as it allows for seamless integration between apps.

■Recommended for

1. Those using Salesforce for marketing operations

・Those using Salesforce for managing lead information


2. Those using Meta's conversion tracking

・Those who want to use lead information collected in Salesforce for tracking

・Those aiming to improve marketing efficiency by enhancing conversion tracking accuracy

■Benefits of using this template

The Meta Conversion API is a useful tool for conversion tracking, but manually sending data every time a new lead is registered is inefficient.

By using this template, you can automatically send data to Meta when new lead information is registered in Salesforce. This not only reduces the burden on marketing personnel but also decreases the risk of errors such as input mistakes or missed transmissions.

■Notes

・Please integrate Yoom with Salesforce, the Meta Conversion API, and 0CodeKit.

・Salesforce is an app available only with the Team Plan and Success Plan. If you are on the Free Plan or Mini Plan, the operations and data connections set in the flow bot will result in errors, so please be careful.

・Paid plans such as the Team Plan and Success Plan offer a two-week free trial. During the free trial, you can use apps that are subject to restrictions.

・Triggers can be set to activate at intervals of 5, 10, 15, 30, or 60 minutes.

・Please note that the shortest activation interval varies depending on the plan.

Benefits and Examples of Integrating Google Forms with Meta Conversion API

1. Improved Accuracy through Centralized Data Management

By centralizing data collected from Google Forms through the Meta Conversion API, it becomes possible to integrate marketing data as a whole.
For example, by utilizing customer data obtained from seminar participation forms, you can deploy advertising campaigns related to specific products or services based on specific goals.
Centralizing data makes it easier to promote effective marketing strategies, doesn't it?

2. Reduction of Human Errors

By sending data entered into Google Forms directly to the Meta Conversion API, you can skip manual data entry.
For instance, every time participant information is entered into an event registration form, that information is sent directly to the Meta Ads Manager.
This eliminates the need for staff to transcribe information, preventing input errors.
Moreover, reducing human errors during data aggregation should lead to improved data accuracy.

3. Streamlining the Lead Acquisition Process

By collecting lead information (such as name, email address, and phone number) through Google Forms and integrating it with the Meta Conversion API, lead acquisition events are automatically sent when the form is submitted.
For example, if information submitted through a webinar registration form is synchronized with the Meta Conversion API, you can quickly deploy ad campaigns tailored to those leads.
By enhancing Meta ad targeting based on this data, you might be able to acquire leads more effectively.

Conclusion

The integration of Google Forms and the Meta Conversion API introduced here leads to more efficient data management and improved accuracy in marketing activities.
Additionally, reducing human errors during operations should lighten the burden on staff.
If you can achieve centralized data collection and streamline the lead acquisition process, you might be able to maximize the effectiveness of advertising activities.

Please try using Yoom to experience automation through app integration.

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About the author
k.ueno
k.ueno
As a customer support representative, I have been dedicated to resolving users' questions and concerns. I was impressed to learn that by utilizing yoom, the increasingly complex daily tasks can be handled more efficiently. For those aiming to improve operational efficiency, we will continue to deliver clear and understandable content to ensure smooth service utilization.
Tags
0CodeKit
Automatic
Automation
Google Forms
Integration
Meta Conversion API