How to Send Conversion Events Using Meta Conversion API with Google Form Content

The template will be copied, so click the "OK" button.

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Move to the "My Projects" screen of your Yoom account and check the template content.

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There are three setup flows.

・Google Form Trigger Setup

(1) First, set up the Google Form app trigger.

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From "My Projects" on the left side of the Yoom account screen, click "Send conversion events using Meta Conversion API with Google Form content [Copy]".

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After clicking, the template content will be displayed as shown in the screen below.

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(2) First, click "When a response is submitted to the form" as the trigger.

(3) Enter the account information to be linked and click [Next].

(4) On the next screen, enter information such as "Trigger Interval" and "Form ID".
Select any option from 5 minutes, 10 minutes, 15 minutes, 30 minutes, or 60 minutes for "Trigger Interval". A shorter setting is generally recommended.
※The trigger interval varies depending on the plan, so be careful.

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(5) After entering the information, click [Test] and if there are no issues, click [Save].
The output information can be referenced and utilized in subsequent steps, as noted by "This value can be used in other operations.".
If you want to increase the obtainable output, it is recommended to use 'JSONPath' to obtain other values (such as slug or title).
By utilizing the Google Form app trigger, you can activate the flow bot based on the response content of the Google Form.
For more details, please check the help page and set it up in advance.

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・0CodeKit Setup

(1) Next, set up the hashing of text using the specified hash algorithm in 0CodeKit (a process that converts the original data into an irregular string using a hash function).
Click the second action "Hash the text".

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(2) Enter the account information for the 0CodeKit to be linked and click [Next].

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(3) On the next screen, select the "Hash Algorithm Type" from the dropdown.
This article assumes hashing an email address, so 'SHA256' is selected. When implementing the flow, set it according to your operation.

(4) Next, enter the information of the string to be hashed in the "Message" field.
Click the input bar to expand the information obtained in the previous step and quote the content.
(The screen below is an example quoting the "Respondent's Email Address" information obtained in the previous step.)

(5) After entering the information, click [Test] and if there are no issues, click [Save].

・Meta Conversion API Setup

(1) Finally, click the third action "Send Conversion Event".

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(2) Enter the account information for the Meta Conversion API to be linked and click [Next].

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(3) On the next screen, fill in items such as "Pixel ID (obtained from Meta Conversion API data source)" and "Event Name".
Select any option from the dropdown for "Action Source".

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(4) This time, since the [Email Address] was hashed in the previous step, set the "Email Address" field to the output "Hashed Text" obtained in the 0CodeKit step.

(5) After entering information in other necessary fields, click [Test] and if there are no issues, click [Save].
The setup is now complete.

・Turn ON the Trigger

By clicking the red frame part "Turn ON the Trigger" on the screen below, the flow bot will automatically start.

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Here is the template used this time

Other Automation Examples Using Google Forms and Meta Conversion API

In addition to the integrations introduced today, various automations can be achieved by utilizing the APIs of Google Forms and Meta Conversion API.

If there's anything that catches your interest, please give it a try!

‍‍Automation Examples Using Google Forms

Notify Chat Tools When a Response is Submitted in Google Forms

Automatically notify Slack, Discord, etc., when a response is submitted in Google Forms.

Create a Web Meeting When a Response is Submitted via Google Forms

Automatically create a meeting in Google Meet or Zoom when a response is submitted via Google Forms. (For Google Meet, a meeting URL is automatically generated when an event is added to Google Calendar)

Upload Files Submitted via Google Forms to Cloud Storage

Automatically upload files submitted via Google Forms to Google Drive, Box, etc.

Automation Example Using Meta Conversion API

Send a conversion event with the Meta Conversion API when a record is added to the database

When a record is added to Google Sheets, Notion, or similar, automatically send a conversion event using the Meta Conversion API.

When a lead is registered in the customer management app, send a conversion event with the Meta Conversion API

When a lead is registered in Salesforce or HubSpot, automatically send a conversion event with the Meta Conversion API.

Benefits and Examples of Integrating Google Forms with Meta Conversion API

1. Improved Accuracy through Centralized Data Management

By centralizing data collected from Google Forms through the Meta Conversion API, it becomes possible to integrate marketing data as a whole.
For example, by utilizing customer data obtained from seminar participation forms, you can deploy advertising campaigns related to specific products or services based on specific goals.
Centralizing data makes it easier to promote effective marketing strategies, doesn't it?

2. Reduction of Human Errors

By sending data entered into Google Forms directly to the Meta Conversion API, you can skip manual data entry.
For instance, every time participant information is entered into an event registration form, that information is sent directly to the Meta Ads Manager.
This eliminates the need for staff to transcribe information, preventing input errors.
Moreover, reducing human errors during data aggregation should lead to improved data accuracy.

3. Streamlining the Lead Acquisition Process

By collecting lead information (such as name, email address, and phone number) through Google Forms and integrating it with the Meta Conversion API, lead acquisition events are automatically sent when the form is submitted.
For example, if information submitted through a webinar registration form is synchronized with the Meta Conversion API, you can quickly deploy ad campaigns tailored to those leads.
By enhancing Meta ad targeting based on this data, you might be able to acquire leads more effectively.

Conclusion

The integration of Google Forms and the Meta Conversion API introduced here leads to more efficient data management and improved accuracy in marketing activities.
Additionally, reducing human errors during operations should lighten the burden on staff.
If you can achieve centralized data collection and streamline the lead acquisition process, you might be able to maximize the effectiveness of advertising activities.

Please try using Yoom to experience automation through app integration.